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If you’ve been following Google’s Webmaster Blog for the past year or two, you’re already aware of Google’s increasing focus on user experience issues for mobile. If not, here’s what you’ve been missing: November 2014: Mobile-friendly label appears in search results February 2015: Google introduces its mobile-friendly testing tool April 2015: Mobile-friendly pages now receive a ranking boost February 2016: Accelerated Mobile Pages (AMP) show up in Google top stories May 2016: Mobile-friendly testing tool added...

Last week, Google announced that Penguin 4.0 is now a permanent part of the algorithm. This means that it is constantly running rather than being periodically deployed. Penguin initially rolled out in 2012 to root out spammy links, usually links that were purchased from sites with little authority in order to improve rankings quickly. If you have been following Google’s search quality guidelines (http://www.thesempost.com/updated-google-quality-rater-guidelines-eat/) and are focused on building quality and authority so...

Old and clunky websites can be a very frustrating experience, and understandably so for both users and developers, as site “usability” grows ever more complicated. With programming languages evolving, tech companies updating devices and married browsers, and the user attention span getting shorter and more tenuous, getting in front of change can be problematic as the urgency to search less and have more features available instantly at ones’ fingertips grows. This...