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Google AI Team Channels Simone Giertz If you’re an SEO, in the weeks after the unconfirmed Phantom V wave, you might be calling RankBrain a shitty robot. But what’s really going on? During the later parts of February 2017, we’ve been watching the visibility - via Searchmetrics - drop pretty significantly for a number of sites. This isn’t necessarily abnormal, aside from the dense presence of high authority pages on the most...

Old and clunky websites can be a very frustrating experience, and understandably so for both users and developers, as site “usability” grows ever more complicated. With programming languages evolving, tech companies updating devices and married browsers, and the user attention span getting shorter and more tenuous, getting in front of change can be problematic as the urgency to search less and have more features available instantly at ones’ fingertips grows. This...

Techniques & Frameworks for Video Marketing Deployments & Strategies  The massive growth of online video consumption is undeniable – by 2019, Internet traffic is predicted to be 80% video traffic according to Cisco[i]. If you haven’t yet negotiated a successful online campaign, this article will help you break down the important steps. Mission Statement Who are you? Who is your target audience? What differentiates you from your competitors? Everything begins with answering these in your own mission...

Back in November, Yahoo! announced that it was acquiring Brightroll, the premiere online video advertising platform, for $640 million in cash. For advertisers, this was huge news that will undoubtedly change how brands are marketed from here on out.   What This Means for Yahoo! The online advertising landscape, particularly its display subset, has changed significantly over recent years as digital video in particular becomes a go-to tool for many advertisers. While Yahoo is...

In September, I had the unique pleasure of attending the annual IMPACT14 conference hosted by the Internet Marketing Association. This conference is their premier leadership event, focused on sharing issues, insights and improvements regarding how marketers can better approach internet marketing.  The IMA was established 15 years ago due to a lack of preexisting groups in the digital marketing space. Membership is free and the group now boasts 1,000,000+ members worldwide...