Google AI Team Channels Simone Giertz If you’re an SEO, in the weeks after the unconfirmed Phantom V wave, you might be calling RankBrain a shitty robot. But what’s really going on? During the later parts of February 2017, we’ve been watching the visibility – via Searchmetrics – drop pretty significantly for a number of […]
Old and clunky websites can be a very frustrating experience, and understandably so for both users and developers, as site “usability” grows ever more complicated. With programming languages evolving, tech companies updating devices and married browsers, and the user attention span getting shorter and more tenuous, getting in front of change can be problematic as […]
Techniques & Frameworks for Video Marketing Deployments & Strategies The massive growth of online video consumption is undeniable – by 2019, Internet traffic is predicted to be 80% video traffic according to Cisco[i]. If you haven’t yet negotiated a successful online campaign, this article will help you break down the important steps. Mission Statement Who […]
Back in November, Yahoo! announced that it was acquiring Brightroll, the premiere online video advertising platform, for $640 million in cash. For advertisers, this was huge news that will undoubtedly change how brands are marketed from here on out. What This Means for Yahoo! The online advertising landscape, particularly its display subset, has changed […]
In September, I had the unique pleasure of attending the annual IMPACT14 conference hosted by the Internet Marketing Association. This conference is their premier leadership event, focused on sharing issues, insights and improvements regarding how marketers can better approach internet marketing. The IMA was established 15 years ago due to a lack of preexisting groups […]
What’s Google’s latest SERP innovation? Video embeds in the search results! David Carrillo weighs in on the implications.
After reading Borrell Associates most recent report on the automotive industry, Brian explains how local search marketing will be affected in the coming years.
We are debuting our new blog series, Grant’s Rants, where Director of SEO Product, Grant Simmons, rants and raves about the current search marketing landscape. Here is episode one!
Dale has mixed feelings about AdWords for Video. Here he discusses the tool’s potential costs and benefits to marketers with established video campaigns.
Dylan explains how local businesses can incorporate local video advertising at a low cost.