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Google AI Team Channels Simone Giertz If you’re an SEO, in the weeks after the unconfirmed Phantom V wave, you might be calling RankBrain a shitty robot. But what’s really going on? During the later parts of February 2017, we’ve been watching the visibility - via Searchmetrics - drop pretty significantly for a number of sites. This isn’t necessarily abnormal, aside from the dense presence of high authority pages on the most...

Local Statistics Local search queries make up a massive part of total searches done online. On average, 6.2 billion search queries per month have had local intent, with 18% of local searches generating a sale within a day. Google’s local 3-packs have high visibility on the search engine results page (SERP), coming in at the top spot for 93% of local searches. These local SERPs have a major influence on consumer decisions,...

Millennials (16-36 years old) and Generation Z (0-16 years old) are your new consumers. These two generations spend a significant amount of time across mainstream social video platforms such as, YouTube, Instagram and Snapchat and prefer to hear recommendations from influencers over traditional advertisements. A survey from Refuel Agency reveal that Millennials spend around 46% of their time on YouTube, Instagram and Snapchat while Generation Z spend around 73% of their...