May 16, 2018
Master Facebook Audience Insights to Become a Targeting Genius
Facebook offers a variety of ways to target valuable audience segments for your business. Although many resources on the web provide...
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May 10, 2018
Marketing Mix: Cross-Channel Reporting and Executive Dashboards
One of the most important aspects of reporting is the ability to see and analyze an aggregated view of your marketing...
April 30, 2018
5 Ways You Can Benefit from Automated Alerts and Reminders
My day typically starts with the sound of my alarm clock ringing, prompting me to shut it down and check my...
April 26, 2018
If You Think Voice Search Doesn’t Apply to B2B, Think Again
If you know anything about SEO, you know that voice search is where it’s at. Even if you aren't an authority...
April 23, 2018
Microsoft Excel: Tips and Tricks They Won’t Teach You in School
With college graduations around the corner, we thought it timely to cover something colleges and universities tend to breeze past and...
April 2, 2018
How Facebook’s New User Privacy Changes Will Impact Your Current Advertising
Over the last week, Facebook has been aggressively addressing user privacy concerns that surfaced during an investigation into Cambridge Analytica, a...
March 27, 2018
Picking a Tag Management Solution: Google Tag Manager vs. Tealium
A tag management solution (TMS) allows both marketers and developers to implement and update tracking tags through a user interface rather...
March 19, 2018
5 Life Lessons I Learned from AdWords
Google AdWords isn’t just the game-changing online advertising platform we see it as. If you spend years working with it, you'll...
February 14, 2018
10 Free Keyword Tools to Help You Get Started
Every year, many dedicated and ambitious web developers work to make their keyword analysis tools a little more cutting edge and...
February 7, 2018
Battle of the Smart Speakers: Google Home vs. Amazon Echo
The verdict’s in: Smart home speakers are a hit, with 25 million devices sold as of 2017. The market isn’t slowing...