May 31, 2018
Audience Targeting in Primetime
Social media -- and more specifically, Facebook -- plays an integral part in the lives of over one billion people. We...
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May 31, 2018
AdWords Data Sharing and You: A Perspective
Starting at the end of May 2018, a setting in your DoubleClick account will be automatically switched “on” under your advertiser...
May 22, 2018
The Search Agency and the GDPR
The EU General Data Protection Regulation (“GDPR”) comes into force on May 25, 2018, and brings with it the most significant...
May 21, 2018
Maximize Your Bing Reach with DSA Campaigns
Keyword targeted campaigns still dominate most search accounts, but dynamic search ads can help marketers efficiently increase traffic with minimum effort....
May 17, 2018
Microsoft Excel and You, the Analyst: Beginner Marketing Applications
Excel serves as a powerful tool for digital marketers, who can use the application to fuel analytical thinking. In my early...
May 16, 2018
Master Facebook Audience Insights to Become a Targeting Genius
Facebook offers a variety of ways to target valuable audience segments for your business. Although many resources on the web provide...
May 10, 2018
Marketing Mix: Cross-Channel Reporting and Executive Dashboards
One of the most important aspects of reporting is the ability to see and analyze an aggregated view of your marketing...
April 30, 2018
5 Ways You Can Benefit from Automated Alerts and Reminders
My day typically starts with the sound of my alarm clock ringing, prompting me to shut it down and check my...
April 26, 2018
If You Think Voice Search Doesn’t Apply to B2B, Think Again
If you know anything about SEO, you know that voice search is where it’s at. Even if you aren't an authority...
April 23, 2018
Microsoft Excel: Tips and Tricks They Won’t Teach You in School
With college graduations around the corner, we thought it timely to cover something colleges and universities tend to breeze past and...
April 2, 2018
How Facebook’s New User Privacy Changes Will Impact Your Current Advertising
Over the last week, Facebook has been aggressively addressing user privacy concerns that surfaced during an investigation into Cambridge Analytica, a...
March 27, 2018
Picking a Tag Management Solution: Google Tag Manager vs. Tealium
A tag management solution (TMS) allows both marketers and developers to implement and update tracking tags through a user interface rather...