whitepapers Tag

The Gate Escape: Rescuing Your Best Content from a Life Behind Lead-Gen Forms

Many companies create whitepapers and reports based upon original research. These unique assets have the potential to capture organic traffic. All too often, though, the content is kept behind lead-generation forms, an impenetrable barrier for search engines. As SEOs, we find ourselves trying to pull some gated content out into the light of day. Clients often resist this, as their sales and marketing departments rely upon forms to build leads lists. How...