4 Ways to Get the Most Out of Your Paid Search Campaigns
Keywords still reign supreme in paid search, but audience targeting can take your campaigns to the next level. While display and paid social offer the largest number of targeting options, search audiences have come a very long way and offer many practical features which can help you reach your marketing goals. Here are some options for your audience-targeting strategy. 1. Demographic Targeting You can target by age, gender, parental status, household income (HHI)...
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