4 Strategies Working for Paid B2B Advertisers in 2018
The Search Agency has partnered with a variety of B2B brands to test and implement the most effective paid marketing strategies...
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September 18, 2018
Keyword Inventory: How Much is Too Much?
Keywords are the life and soul of paid search marketing. Historically, we have always wondered about the right set of keywords...
August 30, 2018
The Google Ads UI Change is Coming — Are You Ready?
If you haven’t already, get your affairs in order and begin saying your goodbyes to the old Google AdWords UI. Google...
August 28, 2018
How to Prepare for Google Ads Parallel Tracking
What is Google Ads Parallel Tracking? Google Ads parallel tracking is a feature that Google Ads has rolled out, speeding up site...
August 9, 2018
Approaches to Google’s In-Market Audiences for Search
Now that Google's in-market search audiences are available for public use, we wanted to share how The Search Agency thinks through...
August 8, 2018
TSA Top Picks: The Best Search Marketing Platforms for Agencies and Marketers
We asked our digital marketing experts at The Search Agency what their top picks are for the best search marketing platforms....
August 7, 2018
How to Use Ad Customizers (The Logical Way to Serve Ads)
Google serves around 3.5 billion searches every day, which translates to an amazing number of 40,000 searches per second! With this...
