July 30, 2019
Google Smart Shopping Campaigns: The Power of Machine Learning in Paid Search
Google has made a concerted effort to adjust the shopping experience for both consumers and advertisers over the last year. Shopping...
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July 3, 2019
How to Be Parallel Tracking-Compatible When Using Campaign Manager
If you're an advertiser using Google Ads, you likely received this notice from Google in mid-May of this year… Important update on...
June 26, 2019
Choosing the Right Landing Page CTAs for Your B2B Clients
When looking to create a successful lead-generating B2B campaign, it's essential that your landing page call-to-action (CTA) is engaging. As the...
June 6, 2019
Paid Search 101: Price Extensions for Google Ads
With the array of ad formats and ad extensions available on Google, it’s easy to lose sight of some of the...
April 18, 2019
Google is Sunsetting Average Position: What This Means for Advertisers
What is happening? Average position has always been a key metric used by search engine marketers to determine where in the search...
January 24, 2019
Budget Smarter: 3 Useful Allocation Tactics to Optimize Paid Media Spend
Determining the correct timing and distribution of media budget is often an overlooked optimization lever but (as account segmentation and targeting...
January 18, 2019
Why the Yahoo!-Bing Partnership is a Win for Advertisers
Since 2014, Yahoo! Gemini has been a thorn in the side of advertisers trying to reach additional volume and grow their...
December 12, 2018
Google Ads Audience and Demographics Targeting Knowhow
Audiences are a group of users you can choose to target based on interests, intents and demographics. Google is expanding its...
September 18, 2018
Keyword Inventory: How Much is Too Much?
Keywords are the life and soul of paid search marketing. Historically, we have always wondered about the right set of keywords...