google shopping Tag

Why You Need Brand and Non-Brand Segments for Your Shopping Campaigns

Ask any digital marketer worth their salt and they'll tell you that creating separate campaigns for brand and non-brand media is critical. Doing so will improve your conversion rates, lower your costs-per-click, improve brand awareness and ensure those critical last click conversions go to you and not your competitor, who probably is bidding on your brand terms. This piece will discuss how you can replicate this best practice for your shopping campaigns,...