google shopping Tag

Product Listing Ads 101: Getting Started

Product listing ads are a critical component of any successful e-commerce strategy. PLAs help catapult your products to the top of the SERP – even above text ads – and give advertisers an opportunity to put their best foot forward when users search for your products, as well as a chance to immediately out-shine your competition with great prices and special offers. PLAs can take the lead as your main non-brand...