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A recent MOZ post by Michael King has been making the rounds at The Search Agency. Entitled “The Technical SEO Renaissance: The Whys and Hows of SEO’s Forgotten Role in the Mechanics of the Web,” the piece suggests that many SEOs have been discounting the technological aspect of search. Instead, we’ve hopped aboard the content train, chugg-chugging out blog posts and articles without any regard to the condition of the tracks that...

We’ve heard it all before, “SEO is dead,” is perhaps the most common phrase in the industry. It’s something we, as SEO experts have to address on a regular basis, but we are not alone. On the opposite side of digital traditional agencies have been berated with the same negatively for years - “TV is a dying medium” “Print is dead” “All advertising budgets should go to digital marketing” “Traditional advertising agencies no longer have a...

Google recently released an infographic, The Importance of Being Seen, on the viewability of display ads by consumers. Short and succinct, the study determined that… Overall, only 56% of all display ad impressions are actually viewed. The study also found that, Above the fold is a better position than at the top of the page, with 68% viewability Below the fold can be effective Vertical ad units are seen more than horizontal ones Performance varies across industries So...