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Seasonal content is a crucial aspect for businesses around the globe as many industries rely on the changing seasons, changing weather, holidays and other variations throughout the year to sell their products and services. The benefits of creating seasonal content include connecting with your user base and the various needs they have throughout the year, in-addition to sending valuable refresh signals to search engines indicating you’re actively adding new content to...

Over the course of SEO’s long and ever-changing history, we’ve seen the perceived value of metadata slowly chipped away by Google update after Google update. First it was the meta keywords tag, left dying in the gutter and now barely hanging on as a simple reminder of days long ago. Now, there are indications that title tags and meta descriptions, too, are becoming less important. According to Searchmetrics’s 2016 study of...

Social media interactions are crucial for brands to increase customer engagement as one of the leading factors in brand loyalty and purchase intent. Just this past year, social channels have revolutionized online shopping, customer service, brand engagement and online marketing. Here’s a look at the most popular tools used by social channels, and how these tools can improve your marketing tactics in the upcoming year.   Live Video Perfectly edited videos are no longer...

Introduction to Graph Theory Graph Theory is the study of graphs, which are structures used to model the relations of objects between each other. Graphs can take many forms, but this post limits their form to nodes which are connected by edges. Graph Theory can be applied to anything in which relationships exist, making graph theory a powerful analytical tool. For example, in marketing and fashion, you can discover new trends and major...

Most business leaders will tell you that one of the essential ingredients to developing a successful company is accurate information. If a company has a good premise, excellent employees who are motivated and incentivized properly, and accurate information, the likelihood of success is improved immensely. In today’s digital world, analytics is a tool necessary for success. Analytics gives the business the who: who is visiting the site; what: what they are...

The Secret to Success Conventional wisdom suggests that creating high-quality, unique content for your website is key to SEO success. In practice, it’s rarely that simple. You need to present your content in a format that is useful and engaging, which serves the needs of your customers and company. First, you need to determine what impact you want the content to have, like immediate conversions, brand awareness, or lead generation. Then, consider the...

Millennials (16-36 years old) and Generation Z (0-16 years old) are your new consumers. These two generations spend a significant amount of time across mainstream social video platforms such as, YouTube, Instagram and Snapchat and prefer to hear recommendations from influencers over traditional advertisements. A survey from Refuel Agency reveal that Millennials spend around 46% of their time on YouTube, Instagram and Snapchat while Generation Z spend around 73% of their...

Snapchat is now introducing advertisements that could potentially forever change the way people utilize this app. When Snapchat was first created, nobody expected it to blow up into the phenomenon it is today. The app was as simple as could be: Send a photo to a selected person for up to ten seconds, and then it disappears “forever.” Snapchat has now progressed greatly; people can post stories, follow celebrities, use filters...

Instagram was a huge topic of discussion when the social media platform announced that it will be rolling out a new brand feature. Many found this to be controversial; Instagram posts only appear on users’ feeds based on an internal relevance score developed by the company. Basically, like Facebook, Instagram follows an algorithm designed to choose which posts you see and, more importantly, which advertisements show up on your feed. Why the...

How to Use Social Media to Forge Bonds between Your Brand and Your Customers In the world of digital marketing, high audience engagement is one of the key indicators of a successful marketing campaign. Whereas a decade ago, direct-mail marketing used to be the only form of communication between a brand and its consumer, the advent of social platforms like Facebook, Twitter, online forums, and blogs have enabled real-time dialogue to develop...