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Knowing what consumers previously bought is the best indicator of what they’ll buy next. Transactional data is powerful new asset to find and target highly relevant audiences within programmatic media, paid social, and paid search. Even B2B and real estate companies can use transactional data to prospect new audiences based on specific purchases they’ve made with credit cards and within rewards programs.
As a data-driven performance marketing agency, we see each data point as a new opportunity to change the way you connect. Learn how we use transactional data to identify and reach your most valuable audiences, boost new customer acquisition and increase multichannel marketing ROI for your business.
Identify your most valuable audiences. Blend purchase and intent data with predictive modeling to gain a deeper understanding of the customer segments that drive your business.
Reach new customers using powerful purchase signals. Reach people who are actively researching and intend to buy new products or services you offer – including those thinking of buying from your competition.
Improve multichannel marketing ROI. Glean insights from the data to craft highly personalized messaging that clicks and deliver engaging experiences that convert.
Listen to transactional data expert Mariah Madera’s presentation at The Search Agency’s 2019 Client Summit
In an increasingly competitive environment, finding new customers through online channels has become a costly endeavor. Fortunately, the advent of Big Data provides marketers with the opportunity to leverage different types of insights, such as transactional data, to acquire customers at a lower cost.
Consider that there were 41 billion transactions in 2018 and there are currently 2,000 card transactions that happen every second. These insights can be leveraged by your brand, regardless of industry, to drive more efficient paid media performance.
The importance of transactional data is that it gives you a signal of life events for who your customer is. It tells you who’s in-market, but also how your consumer spends money. By understanding your potential customers’ interests and purchases, you can better improve your messaging to drive better quality leads.
Examples of transactional data:
This data can then be overlaid with job titles on LinkedIn to zero in on only the most qualified leads or tied to Amazon campaigns to run an intelligent shopping campaign.
At The Search Agency, testing is within our DNA. Leveraging technologies like AI and machine learning, companies can use transactional data to acquire new customers who are ready to buy without stretching your budget. Ready to learn more? Contact us for a free consultation.
Reaching out to users how have already purchased on your site as and providing upsells or offers for re-engagement
Creating lists of people who have purchased your items and marketing to behaviorally/demographically similar users
Leveraging first party data to remarket and upsell to existing clients