Paid Social and Programmatic Display
TSA’s multi-channel online advertising approach supports a more sophisticated and intelligent digital investment, driving maximum traffic and conversions by integrating a variety of platforms and technologies that fit your business needs. We leverage programmatic display, social media, video, and native ad offerings with paid search to deliver on your most important brand performance goals. Our team goes beyond single-dimension campaign targets by activating a combination of first and third party data segments to pinpoint the precise audiences right for your brand.
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Portfolio Based Optimization
DISPLAY
Access to billions of display ad impressions every day with digital marketing technology to programmatically participate in high yielding auctions.
SOCIAL
Deliver targeted, effective, and timely creative with access to Facebook, Instagram, LinkedIn, Twitter, Pinterest, and Snapchat.
VIDEO
Drive your message through to key audiences using sight, sounds and motion with in-stream video across display and social networks.
NATIVE
Leverage native advertising assets across the publisher landscape to position your brand as an expert and guide users through their unique consumer decision journey.
First Party Data
First party data assets are used to improve messaging, targeting, and reduce wasted media spend.
ADVANCED AUDIENCE TARGETING
Consumer Decision Journey
Through data-driven analysis of your audience and brand goals, we craft a unique portfolio driven programmatic approach to foster relevant engagements with your most valuable customer segments specific to all phases of their engagement journey
CONTEXTS
Decode consumer intent by extracting value from the detailed impression attributes, exposing how and when a user is connecting.
UNLOCK THE UNIQUE BENEFIT AND ROBUST TARGETING OF SOCIAL
Paid social advertising presents a unique opportunity to develop campaigns focused on a highly engaged and emotional, on the go, cross-environment audience among a diverse spectrum of formats.
1
USER INTERESTS
Within the world of social media, users like, comment, watch, share, and react to thousands of posts daily. Each action unlocks a set of unique interests.
2
MESSAGE & FORMATS
The social canvas expands regularly - from single image and text to video, chat and carousel content formats. Each format presents a different way to connect.
3
CROSS-DEVICE
Deterministic identification of users across devices is an inherent attribute of the social landscape. Customize your connection across devices.
4
LOCATION
With more than 91% of social users accessing through mobile devices, social marketing offers incredible targeting depth to connect with users on the go.
