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Paid Social and Programmatic Display

Paid Social and
Programmatic Display

Capture your audience in the micro-moments that matter

Paid Social and Programmatic Display

TSA’s multi-channel online advertising approach supports a more sophisticated and intelligent digital investment, driving maximum traffic and conversions by integrating a variety of platforms and technologies that fit your business needs. We leverage programmatic display, social media, video, and native ad offerings with paid search to deliver on your most important brand performance goals. Our team goes beyond single-dimension campaign targets by activating a combination of first and third party data segments to pinpoint the precise audiences right for your brand.

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Portfolio Based Optimization

DISPLAY

Access to billions of display ad impressions every day with digital marketing technology to programmatically participate in high yielding auctions.

SOCIAL

Deliver targeted, effective, and timely creative with access to Facebook, Instagram, LinkedIn, Twitter, Pinterest, and Snapchat.

VIDEO

Drive your message through to key audiences using sight, sounds and motion with in-stream video across display and social networks.

NATIVE

Leverage native advertising assets across the publisher landscape to position your brand as an expert and guide users through their unique consumer decision journey.

First Party Data

First party data assets are used to improve messaging, targeting, and reduce wasted media spend.

DATA ASSET DISCOVERY

We sit down with you to complete a full data asset discovery to identify offline and online audiences to leverage for targeting, suppression, and modelling.

AUDIENCE INSIGHTS

Our team will perform an audience insight analysis ahead of campaign launch and on a periodic basis to refine campaign messaging and targeting.

OBJECTIVE MAPPING

Confirm that objectives and key performance indicators are appropriately mapped to an audience target to enable the most effective creative planning, budget allocation, and optimization tactics.

ADVANCED AUDIENCE TARGETING

DYNAMIC SITE & CRM TARGETING

Identify the value of known users based on their site-browsing behavior and their offline customer activity. Define appropriate messaging to reengage and drive desired action.

CUSTOM LOOK-A-LIKE & AFFINITY

We help you develop custom user-segments that look like your most valuable customers based on browsing, searching and spending behaviors.

USER PROFILE TARGETING

Pinpoint your desired audience based on their identified demographic and firmographic profile attributes or based on qualifying in-market and transactional behavior.

Consumer Decision Journey

Through data-driven analysis of your audience and brand goals, we craft a unique portfolio driven programmatic approach to foster relevant engagements with your most valuable customer segments specific to all phases of their engagement journey

CONTEXTS

Decode consumer intent by extracting value from the detailed impression attributes, exposing how and when a user is connecting.

UNLOCK THE UNIQUE BENEFIT AND ROBUST TARGETING OF SOCIAL

Paid social advertising presents a unique opportunity to develop campaigns focused on a highly engaged and emotional, on the go, cross-environment audience among a diverse spectrum of formats.

USER INTERESTS

Within the world of social media, users like, comment, watch, share, and react to thousands of posts daily. Each action unlocks a set of unique interests.

MESSAGE & FORMATS

The social canvas expands regularly - from single image and text to video, chat and carousel content formats. Each format presents a different way to connect.

CROSS-DEVICE

Deterministic identification of users across devices is an inherent attribute of the social landscape. Customize your connection across devices.

LOCATION

With more than 91% of social users accessing through mobile devices, social marketing offers incredible targeting depth to connect with users on the go.