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Regardless of the products or services you sell on your e-commerce website, an effective content marketing strategy is a great way to market your brand in addition to the products you sell. While having this type of strategy is not something highly regarded as a driving force behind sales and higher revenue, the benefits of including a well-thought out content marketing strategy can stretch beyond what you may think. SEO research...

Voice search is new, exciting and a bit of a Wild West as consumers and marketers try to figure out what this new paradigm means and how it will change our lives. We here at The Search Agency are looking ahead and asking ourselves, "How will voice search evolve and how will we be using it in five years?" How will voice search change the marketplace? As demonstrated at Google I/O 2017, Google...

Mom always said that life’s not fair, and we’ve all learned the hard way that even when we do everything right, things don’t always go our way. Nowhere is this more true than in the world of SEO, where some big corporations can practice old or even black hat SEO and still rank number one. But how? As an SEO agency, it’s our job to advise companies on the best possible ways...

Any of my colleagues here at The Search Agency can attest to the fact that I’m a big fan of authority metrics -– specifically, Majestic’s Flow Metrics. Whether I’m auditing a client backlink profile, lifting a manual penalty, or training my team, you can put money on the fact that I’ll eventually start talking about Trust and Citation Flow. In fact, I originally planned on writing a post to help you quickly...

Seasonal content is a crucial aspect for businesses around the globe as many industries rely on the changing seasons, changing weather, holidays and other variations throughout the year to sell their products and services. The benefits of creating seasonal content include connecting with your user base and the various needs they have throughout the year, in-addition to sending valuable refresh signals to search engines indicating you’re actively adding new content to...

Over the course of SEO’s long and ever-changing history, we’ve seen the perceived value of metadata slowly chipped away by Google update after Google update. First it was the meta keywords tag, left dying in the gutter and now barely hanging on as a simple reminder of days long ago. Now, there are indications that title tags and meta descriptions, too, are becoming less important. According to Searchmetrics’s 2016 study of...

Google AI Team Channels Simone Giertz If you’re an SEO, in the weeks after the unconfirmed Phantom V wave, you might be calling RankBrain a shitty robot. But what’s really going on? During the later parts of February 2017, we’ve been watching the visibility - via Searchmetrics - drop pretty significantly for a number of sites. This isn’t necessarily abnormal, aside from the dense presence of high authority pages on the most...

If you’ve been following Google’s Webmaster Blog for the past year or two, you’re already aware of Google’s increasing focus on user experience issues for mobile. If not, here’s what you’ve been missing: November 2014: Mobile-friendly label appears in search results February 2015: Google introduces its mobile-friendly testing tool April 2015: Mobile-friendly pages now receive a ranking boost February 2016: Accelerated Mobile Pages (AMP) show up in Google top stories May 2016: Mobile-friendly testing tool added...

A recent MOZ post by Michael King has been making the rounds at The Search Agency. Entitled “The Technical SEO Renaissance: The Whys and Hows of SEO’s Forgotten Role in the Mechanics of the Web,” the piece suggests that many SEOs have been discounting the technological aspect of search. Instead, we’ve hopped aboard the content train, chugg-chugging out blog posts and articles without any regard to the condition of the tracks that...

Keeping up with content marketing best practices is not an easy feat. In fact, it can be downright ghoulish. You see, as Google has gotten older, it has also gotten wiser to some of the old black hat SEO tricks that so many shady SEO ‘experts’ and misguided marketers used to get away with. Unfortunately, some of these tactics were so widely used that they became the standard and still exist...