June 27, 2018
Google Rebrands its Advertising Platforms to Simplify Solutions
It was announced this morning that Google will be retiring both its AdWords and DoubleClick brands and rebranding its main advertising...
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June 26, 2018
Leveraging DoubleClick’s Adaptive Geos and Location Bidding to Automate Location Optimization
Opting in to DoubleClick's new "adaptive geo" feature allows it the ability to automatically create new, more granular location targets in...
June 13, 2018
The Search Agency Team Spotlight: Product Feed Management
Getting your products in front of interested users is the name of the marketing game. No application encapsulates this idea as...
May 31, 2018
AdWords Data Sharing and You: A Perspective
Starting at the end of May 2018, a setting in your DoubleClick account will be automatically switched “on” under your advertiser...
May 22, 2018
The Search Agency and the GDPR
The EU General Data Protection Regulation (“GDPR”) comes into force on May 25, 2018, and brings with it the most significant...
May 21, 2018
Maximize Your Bing Reach with DSA Campaigns
Keyword targeted campaigns still dominate most search accounts, but dynamic search ads can help marketers efficiently increase traffic with minimum effort....
May 17, 2018
Microsoft Excel and You, the Analyst: Beginner Marketing Applications
Excel serves as a powerful tool for digital marketers, who can use the application to fuel analytical thinking. In my early...
May 9, 2018
Improve Your Performance with Landing Page Personalization
When executing paid campaigns, there are, unfortunately, limits to what you can do to increase conversion rates. You can update ads...
May 3, 2018
Why You Need Brand and Non-Brand Segments for Your Shopping Campaigns
Ask any digital marketer worth their salt and they'll tell you that creating separate campaigns for brand and non-brand media is...
April 30, 2018
5 Ways You Can Benefit from Automated Alerts and Reminders
My day typically starts with the sound of my alarm clock ringing, prompting me to shut it down and check my...
April 11, 2018
4 Ways to Get the Most Out of Your Paid Search Campaigns
Keywords still reign supreme in paid search, but audience targeting can take your campaigns to the next level. While display and...
