August 8, 2018
TSA Top Picks: The Best Search Marketing Platforms for Agencies and Marketers
We asked our digital marketing experts at The Search Agency what their top picks are for the best search marketing platforms....
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August 7, 2018
How to Use Ad Customizers (The Logical Way to Serve Ads)
Google serves around 3.5 billion searches every day, which translates to an amazing number of 40,000 searches per second! With this...
August 6, 2018
Monday Marketing Digest: Week of Aug. 6, 2018
Every week here at The Search Agency, we round up the latest in digital marketing news. Stay connected with us to...
June 27, 2018
Google Rebrands its Advertising Platforms to Simplify Solutions
It was announced this morning that Google will be retiring both its AdWords and DoubleClick brands and rebranding its main advertising...
June 26, 2018
Leveraging DoubleClick’s Adaptive Geos and Location Bidding to Automate Location Optimization
Opting in to DoubleClick's new "adaptive geo" feature allows it the ability to automatically create new, more granular location targets in...
June 13, 2018
The Search Agency Team Spotlight: Product Feed Management
Getting your products in front of interested users is the name of the marketing game. No application encapsulates this idea as...
May 31, 2018
AdWords Data Sharing and You: A Perspective
Starting at the end of May 2018, a setting in your DoubleClick account will be automatically switched “on” under your advertiser...
May 22, 2018
The Search Agency and the GDPR
The EU General Data Protection Regulation (“GDPR”) comes into force on May 25, 2018, and brings with it the most significant...
May 21, 2018
Maximize Your Bing Reach with DSA Campaigns
Keyword targeted campaigns still dominate most search accounts, but dynamic search ads can help marketers efficiently increase traffic with minimum effort....
May 17, 2018
Microsoft Excel and You, the Analyst: Beginner Marketing Applications
Excel serves as a powerful tool for digital marketers, who can use the application to fuel analytical thinking. In my early...
May 9, 2018
Improve Your Performance with Landing Page Personalization
When executing paid campaigns, there are, unfortunately, limits to what you can do to increase conversion rates. You can update ads...