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It was announced this morning that Google will be retiring both its AdWords and DoubleClick brands and rebranding its main advertising...
Opting in to DoubleClick's new "adaptive geo" feature allows it the ability to automatically create new, more granular location targets in...
Getting your products in front of interested users is the name of the marketing game. No application encapsulates this idea as...
Starting at the end of May 2018, a setting in your DoubleClick account will be automatically switched “on” under your advertiser...
The EU General Data Protection Regulation (“GDPR”) comes into force on May 25, 2018, and brings with it the most significant...
Keyword targeted campaigns still dominate most search accounts, but dynamic search ads can help marketers efficiently increase traffic with minimum effort....
Excel serves as a powerful tool for digital marketers, who can use the application to fuel analytical thinking. In my early...
When executing paid campaigns, there are, unfortunately, limits to what you can do to increase conversion rates. You can update ads...
Ask any digital marketer worth their salt and they'll tell you that creating separate campaigns for brand and non-brand media is...
My day typically starts with the sound of my alarm clock ringing, prompting me to shut it down and check my...
