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The EU General Data Protection Regulation (“GDPR”) comes into force on May 25, 2018, and brings with it the most significant...
Keyword targeted campaigns still dominate most search accounts, but dynamic search ads can help marketers efficiently increase traffic with minimum effort....
Excel serves as a powerful tool for digital marketers, who can use the application to fuel analytical thinking. In my early...
When executing paid campaigns, there are, unfortunately, limits to what you can do to increase conversion rates. You can update ads...
Ask any digital marketer worth their salt and they'll tell you that creating separate campaigns for brand and non-brand media is...
My day typically starts with the sound of my alarm clock ringing, prompting me to shut it down and check my...
Keywords still reign supreme in paid search, but audience targeting can take your campaigns to the next level. While display and...
Product listing ads are a critical component of any successful e-commerce strategy. PLAs help catapult your products to the top of...
