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It is said that time has a wonderful way of showing us what really matters. This stands true even when it comes to paid search management and optimization. In that regard, relying on manual control is sometimes not very helpful as it either leads to errors or is simply too time-consuming. When we figure out smart ways of automating work, we can finish more in less time and with higher accuracy....

A long time ago, in a galaxy far, far away (or roughly three years ago), Google decided to do away with exact match keyword targeting. You can still bid on exact match terms in AdWords, but you can’t stop AdWords from opting you into closely-related queries in the process. AdWords got rid of the option to opt-out of close match variants on keywords in the fall of 2014. The reasons, no...

Voice search is new, exciting and a bit of a Wild West as consumers and marketers try to figure out what this new paradigm means and how it will change our lives. We here at The Search Agency are looking ahead and asking ourselves, "How will voice search evolve and how will we be using it in five years?" How will voice search change the marketplace? As demonstrated at Google I/O 2017, Google...

The short answer: It can be. Brand safety has become the latest buzz phrase among agencies and advertisers alike, with major brands having knee-jerk reactions upon discovering slews of grossly irrelevant, low-quality, borderline fraudulent ad placements –- and rightfully so. After all, if spending exorbitant amounts of marketing dollars on phony sites does not warrant such a reaction, I’m not sure what does. Although fake news and questionable content placements were the most...

Virtual assistants, voice commands and artificial intelligence are all driving a huge change in the online search industry. Based on available statistics, 20%-25% of searches on Google apps /Android phones are voice-based and Comscore has predicted that by 2020 that number will increase to 50%. The search industry has been trying to dissect and make sense of this statistic in numerous ways. However, Google does not make this evaluation as easy as...

Seasonal content is a crucial aspect for businesses around the globe as many industries rely on the changing seasons, changing weather, holidays and other variations throughout the year to sell their products and services. The benefits of creating seasonal content include connecting with your user base and the various needs they have throughout the year, in-addition to sending valuable refresh signals to search engines indicating you’re actively adding new content to...

If you’ve been following Google’s Webmaster Blog for the past year or two, you’re already aware of Google’s increasing focus on user experience issues for mobile. If not, here’s what you’ve been missing: November 2014: Mobile-friendly label appears in search results February 2015: Google introduces its mobile-friendly testing tool April 2015: Mobile-friendly pages now receive a ranking boost February 2016: Accelerated Mobile Pages (AMP) show up in Google top stories May 2016: Mobile-friendly testing tool added...

Most business leaders will tell you that one of the essential ingredients to developing a successful company is accurate information. If a company has a good premise, excellent employees who are motivated and incentivized properly, and accurate information, the likelihood of success is improved immensely. In today’s digital world, analytics is a tool necessary for success. Analytics gives the business the who: who is visiting the site; what: what they are...

An SEO Urges Calm as Another Top-page Ad Appears It's happened once again - Google has made a major change to the SERP. This time they've discontinued right-rail ads and opened the door for a fourth ad at the top of the page. No doubt many SEOs recoiled in horror when they heard the news. Sometimes it seems like Google is conspiring to make even our best organic pages difficult to find....

This week, Google stopped serving desktop ads along its right rail. The newly available space will primarily serve as inventory for both product listing ads and Google’s knowledge graph. While the top of the SERP will still generally yield three ads, any query that Google deems “highly commercial” will be eligible to trigger four top-of-page ad results. In addition, desktop will now serve three ads instead of two below the fold....