Mobile Makes Waves on SEM Trends Finds Q3 2014 State of Paid Search Report

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The Search Agency Finds Impressions Fell 20.3% While Click-Through Rate Jumped 41.3% in Q3 of 2014 as Mobile Continues Reshaping the SEM Landscape

Exploring past trends can be fertile grounds for building successful digital marketing strategies in the present. The Search Agency’s State of Paid Search Report summarizes current paid search marketing trends across search engines and devices. All results are based on U.S. campaigns only. Our findings and forecasts are based on year-over-year (YoY) and quarter-over-quarter (QoQ) analyses on aggregated client data.

Paid search trends in Q3 of 2014 saw substantial growth in clicks, spend, and CTR year over year:

  • Product Listing Ads made big gains YoY on smartphones, click share reaching 42%
  • Click-through rate (CTR) across all devices on Google increased; jumping 88% on smartphones.
  • Overall impressions decreased by 20.3%

Download the full report to get more insights on the latest state of paid search for 2014.

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TOPIC: Search Engine Marketing

HIGHLIGHT: Paid search engine marketing trends, Q3 2014