SEM Click-through Rate Jumps 58% as CPCs Fall 10% in Q2 2014 Agency Report

Changes to Google’s SERP Along with Rising Mobile Usage Cause Big Shifts in SEM Trends

This quarter, The Search Agency saw growth across the board in its SEM data as clicks, spend, and click-through rate continue their rise. Much of the growth can be attributed to increased advertiser focus on mobile devices, including both tablets and smartphones. Spend share on mobile devices continues to climb on a quarter-over-quarter basis, with overall mobile spend share reaching 29%.

The Search Agency’s State of Paid Search Report summarizes current paid search marketing trends across search engines and devices. All results are based on U.S. campaigns only. Our findings and forecasts are based on year-over-year (YoY) and quarter-over-quarter (QoQ) analyses on aggregated client data.

Paid search trends in Q2 of 2014 saw substantial growth year over year:

  • Total clicks grew 36%
  • Total spend increased 22%
  • Click-through rate (CTR) jumped 58%
  • Cost per click (CPC’s) fell 10%

Download the full report to get more insights on the state of paid search.


TOPIC: Search Engine Marketing

HIGHLIGHT: SEM trends – Q2, 2014