Smartphone Impressions Soar 60% YoY in Agency SEM Report

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Agency SEM Data Shows Mobile Searches Boom in 2014’s First Quarter

2014 will likely be a huge turning point in terms of mobile search. So far in Q1 alone, smartphone impressions have increased 60% YoY. With this kind of boost already, there’s no telling how much mobile engagement will increase in the coming months.

The Search Agency’s State of Paid Search Report summarizes current paid search marketing trends across search engines and devices. All results are based on U.S. campaigns only. Our findings and forecasts are based on year-over-year (YoY) and quarter-over-quarter (QoQ) analyses on aggregated client data.

Here are some of our key findings:

  • The first quarter of 2014 experienced solid YoY growth: Total spend increased 35%, impressions grew 19%, CTR grew 9.5%, and CPC grew 4.6%.
  • Spend on Bing grew 60% YoY, more than double the 29% increase of spend on Google.
  • All three device platforms – desktop, tablet, and smartphone – grew in spend, impressions, and clicks YoY.
  • Mobile search – including tablets and smartphones – now accounts for 28% of all impressions.

Download the full report to get more insights on the state of paid search.

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TOPIC: Search Engine Marketing

HIGHLIGHT: SEM trends – Q1, 2014