SEM for Subscription-based Businesses

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Best Practices for Implementing Search Engine Marketing for Subscription-based Businesses

Subscription and recurring-revenue businesses face unique challenges in valuing new leads and customers. Marketers must estimate the expected revenue, churn, and lifetime value of every lead acquired, which makes search marketing inherently more complex. This white paper details the complexities of acquiring new customers for subscription-based businesses and presents 7 best practices to drive better online marketing results.

Check out this white paper to learn more about,

  • The three major types of recurring revenue businesses
  • Major challenges in new customer acquisition
  • Online marketing best practices to profitably acquire new subscribers

Read your free copy today!


TOPIC: Search Engine Marketing

HIGHLIGHT: Marketing Strategies for Subscription-based Businesses