The Search Agency POV – Google’s Estimated Total Conversions

We’ve Compiled Important Intel on Google’s New Cross-Device Tracking System

The Search Agency’s paid media experts detail the newest column in the AdWords UI: Estimated Conversions. The new feature allows advertisers to estimate total conversions that come from cross device activity, call traffic, and in-store visits. The Search Agency’s POV provides the following information:

  • What is changing?
  • What is not changing?
  • When will these changes occur?
  • Who will the changes affect?

Read your free copy today!


TOPIC: Search Engine Marketing, Google Analytics

HIGHLIGHT: AdWords UI, Estimated Conversions