We’ve Compiled Important Intel on Google’s New Cross-Device Tracking System
The Search Agency’s paid media experts detail the newest column in the AdWords UI: Estimated Conversions. The new feature allows advertisers to estimate total conversions that come from cross device activity, call traffic, and in-store visits. The Search Agency’s POV provides the following information:
- What is changing?
- What is not changing?
- When will these changes occur?
- Who will the changes affect?
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CORE WHITE PAPER DETAILS
TOPIC: Search Engine Marketing, Google Analytics
HIGHLIGHT: AdWords UI, Estimated Conversions