Are You Ready for a New Approach to Search Engine Marketing?
Evidence-based search marketing (EBSM) is a new approach to campaign management in which search marketing specialists are empowered with both actionable evidence and decision-support technology to improve results and efficiency. Based on the principles of evidence-based medicine, EBSM offers search marketers a rigorous process to conduct original research, objectively review secondary research and industry developments, and build a library of current best practices.
This whitepaper includes the following information about EBSM:
- An overview of EBSM and a brief history
- The benefits of a new, systematic approach to marketing
- How to establish the three core components of EBSM, Business Intelligence, Search Marketing Teams and Decision-Support Technology
Read your free copy today!
CORE WHITE PAPER DETAILS
TOPIC: Search Engine Marketing
HIGHLIGHT: Evidence-based search marketing