Structured data is becoming an essential part of a digital marketers’ toolset to emphasize to search engines the details that can qualify for a search result rich snippet. As voice search becomes more paramount to mobile device users on the go, having a technical understanding of what and how to implement structured data to reach these users can be extremely advantageous especially to first adopters. This whitepaper introduces; the vocabulary needed to produce rich snippet results, some types of structured data to optimize, the beginning-to-end process whereby one can use Google Tag Manager to inject markup via a template with dynamic variables to populate across a directory folder, and various tools and QA techniques to examine the results.
CORE WHITE PAPER DETAILS
TOPIC: Search Engine Optimization
HIGHLIGHT: Structured Data