Posted on March 29, 2018
Landing Page Optimization Boosts Conversions & Lowers CPA for National Home Builder Client
Landing Page Optimization Increases Conversions
A national custom home builder was experiencing high CPA and other lagging performance metrics. Information about the business and services was not readily available on the landing page, leaving visitors to waste time looking for the right services to complete their goal. Creating an informative, customized brand experience for non-brand terms at different stages of the journey achieved an increase in conversions for a lower CPA within two weeks post-launch.
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