Posted on March 29, 2018
Improve Paid Media Spend: Customizing Site Experience
Landing Page Optimization Increases Conversions
National custom home builder was experiencing high CPA and other lagging performance metrics. Information about the business and services was not readily available on the landing page, leaving visitors to waste time looking for the right services to complete their goal. Creating an informative, customized brand experience for non-brand terms at different stages of the journey achieved an increase in conversions for a lower CPA within two weeks post launch.
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CORE CASE STUDY DETAILS
TOPIC: Conversion Rate Optimization
CLIENT: Custom Home Builder
