Global Site Optimization and Best Practice Trainings Increase Organic Traffic for Leading Eyewear Lens Company
Increasing Both Local and Global Site Traffic
Leading eyewear lens and frame manufacturer and distributor servicing North America and several global markets needed to:
- Resolve site indexing issues to increase brand visibility in the Search engines
- Increase traffic to the global site and to increase local traffic by 35%
- Increase leads from “Where to Buy” 30% globally YoY
Increased visibility in all markets for both brand terms and non-brand terms, achieving 1-3 positions in North America for a number of high volume terms the brand did not previously hold top ranking.
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CORE CASE STUDY DETAILS
TOPIC: International SEO
CLIENT: Eyewear Lens Company