Leveraging New YouTube Betas to Identify and Engage the Right Audiences
An education client who relied on terrestrial TV buys wanted to increase ‘quality’ digital leads from a younger demographic typically interested in their regional education services. In this case study, you’ll learn how The Search Agency team devised a plan to reorganize the company’s YouTube strategy and take another shot at targeting and converting this engaged digital audience.
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CORE CASE STUDY DETAILS
TOPIC: Search Engine Marketing