A Reduced Budget Leads to Innovative Marketing Tactics
A nationwide mortgage lender was acquired in 2017 resulting in a shift to a more focused media budget approach, reducing budget by 50%. With the changes in the budget, the team made drastic manual changes to the account to make it as efficient as possible. In this case study, you’ll learn how The Search Agency used DoubleClick to reach the client’s goals.
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CORE CASE STUDY DETAILS
TOPIC: Search Engine Marketing
CLIENT: Mortgage Lender