PLA’s Vastly Improve Paid Search Strategy
Traditionally an offline retailer with over fifty brick-and-mortar stores, the client wanted to expand its business online with paid search advertisements. They turned to The Search Agency to expand their paid search marketing campaigns, drive conversions, and improve their return on investment (ROI). Read this case study to see how we introduced Product Listings Ads, optimizing the client’s product information feed on the Google Merchant Center, and overhauling the account structure.
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CORE CASE STUDY DETAILS
TOPIC: Search Engine Marketing
CLIENT: Clothing Retailer