The Search Agency Strategy Guides Appliance Manufacturer & Retailer Through Site Migration, Organic Traffic Growth
Finding New Ways to Draw in New Customers Through Search
The brand’s website was maintained on an aging and inflexible CMS, making updates very cumbersome. The Search Agency’s account team worked with the client to determine a better CMS and hosting solution. The Search Agency’s strategy was a success. While typical results of a migration can include loss in traffic from 2 weeks to 3 months with a drop in organic visitors of up to 25%, this migration only saw a 2-week-long loss in traffic, of which, less than 10% was organic.
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CORE CASE STUDY DETAILS
TOPIC: SEO, Technical SEO
CLIENT: Appliance Manufacturer and Retailer