Growing Apparel Brand Sees an Increase in Product Sales and Revenue with a New Paid Search Strategy
New Paid Search Strategy Vastly Improves Business
Bigger budgets do not always mean bigger revenue. Our client was hoping that formula would lead to more paid users, which wasn’t the case. There was also no volume growth. Products Listing Ads (PLA) generated more clicks and increased product exposure. New qualified data set, weighted optimization and attribution increased the conversion rate.
- Paid clicks increased by 28%
- Product sales increased by 18%
- Revenue increased by 17%
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CORE CASE STUDY DETAILS
TOPIC: Search Engine Marketing