B2B Increases Conversion Rate by 71% Nearly-Doubling Their Sign-Up Complete Volume at Less Than Half of the YoY CPA

Using SEM to Improve Lead Quality for a B2B, SaaS Partner

Although there are many strategies to help build quantity leads, this sometime jeopardizes the quality of leads. Using a qualified data set converted free users to paid users and with a new structured campaign increased a higher rate of sign-ups.

  • The new flow increased sign-up by 47%
  • Decreased Avg CPC’s by 13%
  • Lowered signup CPA by 51%

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CORE CASE STUDY DETAILS

TOPIC: Conversion Rate Optimization

CLIENT: B2B SAAS Provider