Using SEM to Improve Lead Quality for a B2B, SaaS Partner
Although there are many strategies to help build quantity leads, this sometime jeopardizes the quality of leads. Using a qualified data set converted free users to paid users and with a new structured campaign increased a higher rate of sign-ups.
- The new flow increased sign-up by 47%
- Decreased Avg CPC’s by 13%
- Lowered signup CPA by 51%
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CORE CASE STUDY DETAILS
TOPIC: Search Engine Marketing