B2B Increases Conversion Rate by 71% Nearly-Doubling Their Sign-Up Complete Volume at Less Than Half of the YoY CPA
Using SEM to Improve Lead Quality for a B2B, SaaS Partner
Although there are many strategies to help build quantity leads, this sometime jeopardizes the quality of leads. Using a qualified data set converted free users to paid users and with a new structured campaign increased a higher rate of sign-ups.
- The new flow increased sign-up by 47%
- Decreased Avg CPC’s by 13%
- Lowered signup CPA by 51%
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CORE CASE STUDY DETAILS
TOPIC: Conversion Rate Optimization
CLIENT: B2B SAAS Provider