B2b lead generation, quality SEM counts

Using SEM to Improve Lead Quality for a B2B, SaaS Partner

Although there are many strategies to help build quantity leads, this sometime jeopardizes the quality of leads. Using a qualified data set converted free users to paid users and with a new structured campaign increased a higher rate of sign-ups.

• The new flow increased sign-up by 47%
• Decreased Avg CPC’s by 13%
• Lowered signup CPA by 51%

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