B2B Lead Generation: Using SEM To Improve Lead Quality
Although there are many strategies to help build quantity leads, this sometime jeopardizes the quality of leads. Using a qualified data set converted free users to paid users and, with a new structured campaign, resulted in a higher rate of sign-ups.
- The new flow increased sign-up rates by 47%
- Decreased average CPC by 13%
- Lowered sign-up CPA by 51%
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SERVICE: Search Engine Marketing