Quality SEM Campaign Leads to 47% Increase in Sign-Up Rate for a B2B, SaaS Partner

B2B Lead Generation: Using SEM To Improve Lead Quality

Although there are many strategies to help build quantity leads, this sometime jeopardizes the quality of leads. Using a qualified data set converted free users to paid users and, with a new structured campaign, resulted in a higher rate of sign-ups.

• The new flow increased sign-up rates by 47%
• Decreased average CPC by 13%
• Lowered sign-up CPA by 51%

Download your free copy today!

Related Case Studies