B2B Credit Solutions Provider Boosts Performance During Business Model Change with Omni-Channel Paid Media
New Business Model, New Approach
The client performed a major overhaul to their business model – adding a free product to their paid service framework. The client partnered with The Search Agency to develop an omni-channel media strategy to increase the number of signups for their freemium product and reduce their cost per acquisition (CPA). Read this case study to find out how we increased conversions and conversion rate, and decreased CPA.
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CORE CASE STUDY DETAILS
TOPIC: Search Engine Marketing
CLIENT: Credit Solutions Provider