Privacy Policy

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Privacy Policy And Terms of use + -

The Search Agency is committed to protecting the privacy of visitors of our websites. Your privacy is extremely important to us, and we will openly communicate and disclose our privacy practices to visitors of our sites. We operate our websites by the principles set forth below. The following privacy statement will outline:

  1. What kind of information we collect through our websites;
  2. How that information is collected and used;
  3. With whom that information is shared, and who has access to that information;
  4. Choices available to you regarding the collection, use and distribution of that information; and,

Security procedures in place to protect against the loss, misuse or alteration of that information under our control.

Information Collection and Use + -

The Search Agency is the sole owner of the information collected on its websites. Our sites collect non-personally identifiable information about you, such as anonymous usage data, the server your computer is logged onto and your browser type (for example, Google Chrome or Safari). This information cannot be used to identify you and will not be sold, shared with, or rented to anyone. We also collect personally identifiable information about you, like when you enter your contact information on our “Contact Us” page.  By providing us your contact information, you are authorizing us to collect, store and use your information in accordance with this policy. We use your information to respond to your requests to be contacted, and we provide this information to certain of our vendors who are performing services for us, such as the servers of our email communications who are provided users’ email addresses for the purposes of sending emails from us. These vendors use the information we share with them only at our direction and in accordance with our privacy policy. In general, the information you provide to us is used to help us communicate with you. For example, we use your information to contact you to respond to questions, solicit feedback and let you know about our services and promotional offers. We also may share your information to meet any legal process or enforceable governmental request; to enforce any terms of use of our websites; address fraud, security or technical concerns; or to protect against harm to the rights, property, or safety of our users or the public as required or permitted by law.

Cookies + -

“Cookies” are pieces of information that a website transfers to your computer’s hard disk for record-keeping purposes. Cookies can make the Web more useful by storing information about your preferences on a particular website. Cookies themselves do not personally identify a user, but they can identify a user’s computer. Our sites use cookies to track a visitor’s path through the websites. The data collected from visitors to our sites is analyzed in aggregate form to show trends and improve the websites for future visits. We also use cookies to enhance the functionality of your site visit. Most browsers are initially set to accept cookies. However, if you’d prefer, you can set your browser to refuse cookies, although our sites may not perform at optimum levels without cookies.

Additionally, we have implemented Google Analytics Demographics and Interest Reporting to better understand certain characteristics of the visitors to our websites and to help us make content more relevant to them. You can opt out of this reporting by utilizing the Google Analytics Opt-out Browser Add-on or by using the Network Advertising Initiative’s opt-out tool , DAA Opt-Out Platform, or the IAB Europe opt-out platform for the EU.

We also provide services through our Magnify360 platform to our clients. Those services may include accumulating data on their site visitors through the use of cookies. Visitors of customers’ sites that use the Magnify360 platform can opt-out of cookies using the following step by step:


Blocking Cookies

The cookies generally track pages visited by user containing  tracking code. In order to block or stop this tracking user can disable cookies set by “” domain using browser settings. This will completely block Remember this needs to be done for each browser separately.  Below are ways to prevent cookie from for most well-known browsers.

  1. Open Chrome browser and go to chrome://settings/content/cookies
  2. Click on “Add” in the Block area and add [*.] text here 
  3. After saving this close your browser and reload browser so the cookies from will be blocked.

For more information on Chrome Cookie setting refer article

Microsoft Edge
  1. Select Settings -> Advanced Settings and look for drop-down menu under “Cookies
  2. Click the option for “Block Only third party cookies” which will block from setting any cookies on the browser.
  1. Open the browser and go to about:preferences#privacy
  2. From here select “Tracking Protection”  option and select “Always“. Once set this will start blocking from setting any cookies.

If your browser is not listed above, then you can follow your browser’s preferred setting to block cookies for a domain and set the preference for domain as block. Most browsers’ “Tracking Protection” mechanism should prevent cookies as well.

Text or Log Files + -

A Text or Log file is a file that describes which files or Web pages a site visitor has requested from our server(s). Like most public websites, our sites collect non-personally identifiable data about you when you arrive at our sites through text files and your Internet Protocol (IP) address. An IP address is a number that is automatically assigned to your computer whenever you connect to the Internet; this number is not linked to any personally identifiable information. The number is used by network computers to identify your computer so that data can be sent to you. We collect IP addresses for system administration purposes and to gather broad demographic information about our visitors’ browsing actions and patterns for aggregate use only.

Sharing + -

We only share information with third parties as outlined in this policy. In the event we undergo a business transaction such as a merger, acquisition or sale of all or a portion of our assets, your information may be among the assets transferred. Any acquirer of our business or assets may continue to process your information in accordance with this policy.

Security + -

We have taken every precaution to ensure the protection of your personally identifiable information from unauthorized access.

While we use SSL encryption to protect sensitive information online, we also do everything in our power to protect user information off-line. All of your personally identifiable information is restricted in our offices. Only employees who need the information to perform a specific job are granted access to it, and the servers that we use to store your information are password-protected and kept in a secure environment behind a locked door. These measures, however, cannot guarantee that your information will not be accessed, disclosed, altered or destroyed. By using our sites, you acknowledge that you understand and agree to assume these risks.

Opting Out and Accessing Your Information + -

You may let us know you do not wish to be contacted for marketing purposes. If we send you a promotional email, you can opt out of further promotional emails by following the unsubscribe instructions provided in the email. Note that even if you opt out, we may still send you administrative emails including, for example, periodic updates to our privacy policy.

You may also request that your information be corrected in, or removed from, our system by emailing us at [email protected].

Links to Other Websites + -

Our website may contain links to other websites or applications. We are not responsible for the privacy practices employed by those third parties or the information or content they contain. This policy applies solely to us, and we encourage you to read the privacy statements of other websites before proceeding to use them.

Notification of Changes + -

If we decide to change our privacy policy, we will post those changes on our home page, so our users are always aware of what information we collect, how we use it and under what circumstances, if any, we will disclose it. If we decide to use personally identifiable information in a manner different from that stated at the time it was collected, we will notify users by email. Users will have a choice as to whether or not we use their information in this different manner. We will use information in accordance with the privacy policy under which the information was collected.

If you have any questions regarding this policy or the practices of our sites, please contact us by sending an email to [email protected].

Intellectual Property Rights + -

You should assume that everything you see or read on the sites is copyrighted and may not be used without our written permission except as provided in policy or in the text on the sites. We neither warrant nor represent that your use of materials displayed on the sites will not infringe rights of third parties. While we use reasonable efforts to include accurate and up-to-date information on the sites, we make no warranties or representations as to its accuracy. We assume no liability or responsibility for any errors or omissions in the content on the sites.

Images of people or places displayed on the sites are either the property of, or used with permission by us. The use of these images by you, or anyone else authorized by you, is prohibited unless specifically permitted by this policy or specific permission provided elsewhere on the sites. Any unauthorized use of the images may violate copyright laws, trademark laws, the laws of privacy and publicity, and communications regulations and statutes.

The trademarks, logos, and service marks (collectively the “Trademarks”) displayed on the sites are registered and unregistered Trademarks of us or others. You have no license or right to use any Trademarks displayed on the sites without our written permission. Your misuse of the Trademarks displayed on the sites, or any other content on the sites, is strictly prohibited.

The Search Agency and The GDPR  

The EU General Data Protection Regulation (“GDPR”) comes into force on May 25, 2018 and brings with it the most significant changes to EU data protection law in two decades.

The GDPR aims to give citizens of EU countries stronger, more consistent rights to access and control their personal information. While the GDPR is limited in scope to citizens of EU countries, we believe the GDPR is ushering in new best practices for the protection of personal data, and we pride ourselves on being in line with such practices.

Our Commitment + -

The Search Agency is committed to ensuring the security and protection of the personal information that we process, and to provide a compliant and consistent approach to data protection. We have always had a robust and effective data protection program in place and we are updating and expanding this program in line with the heightened standards of the GDPR.

What We Are Doing + -

The Search Agency has established a data privacy team to promote awareness of the GDPR across the organization, assess GDPR’s impact, identify potential gap areas and implement new policies, procedures and measures that we decide are desirable to ensure we maintain best practices in data protection worldwide. Here’s a snapshot of what we are doing:

  • Information Audit – carrying out a company-wide information audit on the personal information we hold, where it comes from, how and why it is processed and if and to whom it is disclosed.
  • Policies & Procedures – updating data protection policies and procedures, as needed, to meet the standards of the GDPR, including:
    • Data Protection – updating our data protection policy and procedure manual to enhance accountability and governance measures with a dedicated focus on privacy by design and the rights of individuals.
    • Data Retention & Erasure – updating our retention policy and schedule to ensure that we meet the ‘data minimization’ and ‘storage limitation’ principles and that personal information is stored, archived and destroyed in accordance with GDPR principles.
    • Data Breaches – updating our breach procedures to ensure our existing safeguards identify, assess, investigate and report any personal data breach at the earliest possible time.
    • Employee Education – educating employees through employee training materials to ensure a company-wide understanding and approach to all data protection policies and enforcement.

Information Security & Technical/Organizational Measures – ensuring we have several layers of security measures in place to protect personal information from unauthorized access, alteration, disclosure and destruction, including: access controls, secure file transfer (sFTP), pseudonymization, and CRM integration.

The Search Agency as a Data Processor: FAQ

Is The Search Agency a Data Controller or Data Processor Under the GDPR? + -

The Search Agency is a Data Processor with respect to EU customer data that The Search Agency clients control and request we process in various ways. In certain limited instances, The Search Agency may also be a Data Controller under the GDPR. We understand the requirements of both roles under the GDPR and will work with our clients to help them achieve their compliance goals.

How will the GDPR impact The Search Agency operations? + -

The GDPR imposes strict requirements on the way businesses collect, store, manage, and process personal data of citizens of EU member countries. As Data Processors for clients, the GDPR mandates the implementation of stricter data handling processes, with a focus on security and accountability.

Is The Search Agency currently GDPR compliant? + -

The Search Agency views the GDPR requirements as the new standard for best practices in personal data collection and protection. While compliance with the GDPR is required with respect to personal data of citizens of EU member countries, The Search Agency aims to apply the GDPR standards to its entire business regardless of the nationality of the subject. The design of The Search Agency’s revised processes reinforce the core principles of the GDPR:

  • Lawfulness, Fairness and Transparency
  • Purpose Limitation
  • Data Minimization
  • Accuracy
  • Storage Limitation
  • Data Security


What steps were taken towards GDPR compliance in Q1 – Q2? + -
  • Appoint a data protection officer
  • Internal analysis & strategy
  • Ensure technical and organizational measures
  • Audit of data security processes
  • Ensure only necessary data is collected
  • Ensure top level security of data
  • Data breach plan & procedure
  • Finalize data handling processes
  • Internal training
Can clients use The Search Agency to obtain the explicit consent needed for processing of customer data under GDPR? + -

Since client properties (i.e. websites and apps) capture customer data directly, by GDPR definition, clients are Data Controllers which carry the responsibility of obtaining consent (GDPR Article 4).

Will The Search Agency make updates to their data handling practices to restrict customer data from being available to employees who don’t need it in their role? + -

Yes. The Search Agency will appoint one member of the account team to process customer data on behalf of the client. That individual will ensure proper processing of customer data, based on GDPR processing guidelines, and will be responsible for the removal of client customer data from The Search Agency servers.

Will The Search Agency make process updates to allow for the deletion of all customer data upon request? + -

Yes. The Search Agency has instituted processes that require immediate deletion of client customer data from The Search Agency servers as soon as it is processed. Additionally, The Search Agency will work with clients to maintain an “exclusion list,” to be used for marketing purposes, which will consist of users who have exercised their right to be forgotten.

Does The Search Agency have a personal data breach notification process? + -

Yes. We have a specific data breach notification procedure in place and respect the deadlines of the GDPR in communicating a breach.

No Warranties

Your use and browsing of the sites is at your own risk. Neither The Search Agency nor any other party involved in creating, producing, or delivering the sites is liable for any direct, incidental, consequential, indirect, or punitive damages arising out of your access to, or use of, the sites. Without limiting the foregoing, everything on the sites is provided to you “AS IS” WITHOUT WARRANTY OF ANY KIND, EITHER EXPRESSED OR IMPLIED, INCLUDING, BUT NOT LIMITED TO, THE IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, OR NON-INFRINGEMENT. Please note that some jurisdictions may not allow the exclusion of implied warranties, so some of the above exclusions may not apply to you. Check your local laws for any restrictions or limitations regarding the exclusion of implied warranties. We also assume no responsibility, and shall not be liable, for any damages to, or viruses that may infect your computer equipment or other property on account of your access to, use of, or browsing in the sites or your downloading of any materials, data, text, images, video, or audio from the sites.