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[vc_row full_screen_section_height="no"][vc_column][qodef_separator type="full-width" color="#e8e8e8" thickness="1px" bottom_margin="32px"][/vc_column][/vc_row][vc_row full_screen_section_height="no"][vc_column width="2/3"][vc_column_text] A Solution for Measuring the Impact of Online Advertising on Offline Sales According to research from Yahoo! and comScore, as much as 92% of purchases occur offline, however most online marketers can only use online conversions to calculate ROI from their search marketing campaigns. In order to measure how search influences both online and offline purchases, multi-channel retailers should consider the role of an online-to-offline attribution...

[vc_row full_screen_section_height="no"][vc_column][qodef_separator type="full-width" color="#e8e8e8" thickness="1px" bottom_margin="32px"][/vc_column][/vc_row][vc_row full_screen_section_height="no"][vc_column width="2/3"][vc_column_text] Which Football Team Has the Best Mobile Site Performance in the Whole of the Premier League and Football League? With the Football League season about to kick off, we decided to take a look at all 4 divisions club’s mobile site experience and see which clubs would be crowned champions of the Mobile Scorecard League Title. Here are some of the main findings: Tottenham Hotspur’s site won...

[vc_row full_screen_section_height="no"][vc_column][qodef_separator type="full-width" color="#e8e8e8" thickness="1px" bottom_margin="32px"][/vc_column][/vc_row][vc_row full_screen_section_height="no"][vc_column width="2/3"][vc_column_text] Evaluating How Print News and Media Sites have Optimized for the Mobile Experience We put the top print news & media sites to the test by evaluating and scoring their websites when served on mobile devices in our latest edition of the Mobile Experience Scorecard report. Using data from Experian Marketing Services, we extracted the 50 top visited print news and media websites, ranked by number of...

[vc_row full_screen_section_height="no"][vc_column][qodef_separator type="full-width" color="#e8e8e8" thickness="1px" bottom_margin="32px"][/vc_column][/vc_row][vc_row full_screen_section_height="no"][vc_column width="2/3"][vc_column_text] The Search Agency Finds Impressions Fell 20.3% While Click-Through Rate Jumped 41.3% in Q3 of 2014 as Mobile Continues Reshaping the SEM Landscape Exploring past trends can be fertile grounds for building successful digital marketing strategies in the present. The Search Agency’s State of Paid Search Report summarizes current paid search marketing trends across search engines and devices. All results are based on U.S. campaigns only....

[vc_row full_screen_section_height="no"][vc_column][qodef_separator type="full-width" color="#e8e8e8" thickness="1px" bottom_margin="32px"][/vc_column][/vc_row][vc_row full_screen_section_height="no"][vc_column width="2/3"][vc_column_text] Exploring Mobile User Experience and SEO for Restaurants and Catering Brands With fall and winter quickly approaching, the seasons to curl up at home with some fresh takeout are upon us. However, are restaurant and catering companies prepared when it comes to mobile? We put the top restaurant and catering brands to the test by evaluating and scoring their websites when served on mobile devices in...

[vc_row full_screen_section_height="no"][vc_column][qodef_separator type="full-width" color="#e8e8e8" thickness="1px" bottom_margin="32px"][/vc_column][/vc_row][vc_row full_screen_section_height="no"][vc_column width="2/3"][vc_column_text] Changes to Google's SERP Along with Rising Mobile Usage Cause Big Shifts in SEM Trends This quarter, The Search Agency saw growth across the board in its SEM data as clicks, spend, and click-through rate continue their rise. Much of the growth can be attributed to increased advertiser focus on mobile devices, including both tablets and smartphones. Spend share on mobile devices continues to climb...

[vc_row full_screen_section_height="no"][vc_column][qodef_separator type="full-width" color="#e8e8e8" thickness="1px" bottom_margin="32px"][/vc_column][/vc_row][vc_row full_screen_section_height="no"][vc_column width="2/3"][vc_column_text] How are the most visited travel sites doing on mobile? Summer is back again and the travel industry is bracing itself for one of the busiest seasons of the year. But how prepared are travel companies when it comes to mobile? The Search Agency compiled a list of the 100 most visited travel destination and accommodation sites using data from Hitwise. Based on methodology from the...

[vc_row full_screen_section_height="no"][vc_column][qodef_separator type="full-width" color="#e8e8e8" thickness="1px" bottom_margin="32px"][/vc_column][/vc_row][vc_row full_screen_section_height="no"][vc_column width="2/3"][vc_column_text] Agency SEM Data Shows Mobile Searches Boom in 2014's First Quarter 2014 will likely be a huge turning point in terms of mobile search. So far in Q1 alone, smartphone impressions have increased 60% YoY. With this kind of boost already, there's no telling how much mobile engagement will increase in the coming months. The Search Agency’s State of Paid Search Report summarizes current paid search...

[vc_row full_screen_section_height="no"][vc_column][qodef_separator type="full-width" color="#e8e8e8" thickness="1px" bottom_margin="32px"][/vc_column][/vc_row][vc_row full_screen_section_height="no"][vc_column width="2/3"][vc_column_text] How are the FTSE 100 brands doing on mobile? Mobile devices are everywhere. According to a report in June 2013 by Deloitte, the percentage of smartphone owners in the UK has reached 72%. But are UK businesses and brands taking advantage of this widening opportunity? Several months ago, The Search Agency US published a report analyzing the mobile experiences of the Fortune 100. The Search Agency...

[vc_row full_screen_section_height="no"][vc_column][qodef_separator type="full-width" color="#e8e8e8" thickness="1px" bottom_margin="32px"][/vc_column][/vc_row][vc_row full_screen_section_height="no"][vc_column width="2/3"][vc_column_text] How to Optimize Your Digital Marketing Strategy for the Mobile Experience For marketers, the Mobile Web is an invaluable channel that is constantly growing. Failing to optimize for mobile users now means missing out on the full potential value of this channel. Getting familiar with the best tactics for mobile optimization is essential both for marketers just getting started on mobile as well as marketers...