The Search Agency Partner 2017 Summit Agenda

Partner Summit: October 18, 2017

8:00am – 4:15pm – Google Venice, 275 Sunset Ave, Venice, CA 90291
4:30pm Drinks & Dinner at Rose Café – 220 Rose Ave, Venice, CA 90291


 Time Session Company Presenter
8:00-9:00 am Check-In and Breakfast
9:00-9:15 am Welcome TSA David Hughes
9:15-9:45 am Buying around an Audience First Consumer Decision Journey TSA Ryan Jamison &
Brandon Schakola
9:45-9:55 am Case Example: Ad Customizations for Audience TSA Deniz Boysan &
Greg Biggerstaff
9:55-10:25 am Machine Learning Google Marty Bryant
10:25-10:40 am Break
10:40-11:10 am Leading Measurement for Growth Google Bob Dillon
11:10-11:50 am Activating Customer Value DoubleClick John Palombi
11:50-12:00 am Case Example: Optimizations for Expected User Value TSA Mila Lazarevic
12:00 -1:15 pm Lunch
1:15-1:45 pm Leveraging YouTube for Performance Google Nate Kline
1:45-2:15 pm Dynamic Programmatic Buying & Message Decisions Mighty Hive Matt Pru
2:15-2:30 pm Case Example: Marrying Message to Audience & Context TSA Danielle Mahoney
2:30-3:00 pm Digital Contexts: Vectors of Digital Transformation TSA Brandon Schakola
3:00-3:15 pm Case Example: Voice Search TSA Luke Hubbard
3:15-3:30 pm Break: Innovation Exploration
3:30-4:00 pm VR/AR Session Google Mike Jazayeri
4:00-4:15 pm Wrap Up TSA Jessica Mamey
5:00 pm Dinner at Rose Café in Venice, sponsored by Bing Bing

Note: Speakers and content subject to change

Partner Summit: October 19, 2017

8:30 am -12:00 pm Facebook Playa Vista
12777 W. Jefferson Blvd., Suite 102A, Los Angeles CA, 90066


Time Session Company Presenter
8:30 – 9:00 am Breakfast & Welcome TSA Jessie Mamey
9:00 – 10:00 am Facebook for Search Marketers Facebook Ranil Wiratunga
10:00 – 11:00 am People Based Measurement Facebook Nathan Lorenzen
11:00 – 11: 30 am Facebook’s Tools for Performance Marketers Facebook Raya Khayat
11:30 – 11:45 am Case Example: Applications of the CDJ to Social Campaign Buying TSA Tiffany Vance
11:45 – 12:00 pm Wrap Up TSA Jessie Mamey

Note: Speakers and content subject to change