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Determining the correct timing and distribution of media budget is often an overlooked optimization lever but (as account segmentation and targeting...
We held a live Q&A earlier this week with two of our display and paid social experts -- Kelly Tolle and...
Members of the paid social team here at The Search Agency are experts at setting up social media ads, launching new...
Breaking Free from Last-Click Attribution SEM has a proven track record for delivering ROI by efficiently fulfilling demand and routing traffic precisely...
Every week here at The Search Agency, we round up the latest in digital marketing news. Stay connected with us to...
Since YouTube first began monetizing content in 2007, online advertisers have sought to leverage YouTube’s scale as a platform to drive...
The Search Agency’s Display and Paid Social team focuses on leveraging a variety of advertising platforms to drive desired on-site activity...
It was announced this morning that Google will be retiring both its AdWords and DoubleClick brands and rebranding its main advertising...
Utilizing display and paid social marketing strategies allows brands to reach a large pool of users beyond the search engine results...
The EU General Data Protection Regulation (“GDPR”) comes into force on May 25, 2018, and brings with it the most significant...
Facebook offers a variety of ways to target valuable audience segments for your business. Although many resources on the web provide...
Over the last week, Facebook has been aggressively addressing user privacy concerns that surfaced during an investigation into Cambridge Analytica, a...