August 13, 2018
Monday Marketing Digest: Week of Aug. 13, 2018
Every week here at The Search Agency, we round up the latest in digital marketing news. Stay connected with us to...
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July 16, 2018
TrueView for Action YouTube Ads: Can Video Be Used as a Performance-Driving Medium?
Since YouTube first began monetizing content in 2007, online advertisers have sought to leverage YouTube’s scale as a platform to drive...
July 5, 2018
The Search Agency Team Spotlight: Display and Paid Social
The Search Agency’s Display and Paid Social team focuses on leveraging a variety of advertising platforms to drive desired on-site activity...
June 27, 2018
Google Rebrands its Advertising Platforms to Simplify Solutions
It was announced this morning that Google will be retiring both its AdWords and DoubleClick brands and rebranding its main advertising...
May 24, 2018
Engaging the Consumer Journey: Display and Paid Social Audience Targeting
Utilizing display and paid social marketing strategies allows brands to reach a large pool of users beyond the search engine results...
May 22, 2018
The Search Agency and the GDPR
The EU General Data Protection Regulation (“GDPR”) comes into force on May 25, 2018, and brings with it the most significant...
May 16, 2018
Master Facebook Audience Insights to Become a Targeting Genius
Facebook offers a variety of ways to target valuable audience segments for your business. Although many resources on the web provide...
April 2, 2018
How Facebook’s New User Privacy Changes Will Impact Your Current Advertising
Over the last week, Facebook has been aggressively addressing user privacy concerns that surfaced during an investigation into Cambridge Analytica, a...