August 6, 2019
How to Maximize the Impact of Your Automated Facebook Campaigns
Mankind is at the dawn of an automation renaissance – a glorious new age where we digital marketers can “set it,...
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June 5, 2019
How to Use Facebook Ads to Target Your Audience at Each Stage of the Consumer Decision Journey
The Path to Purchase When it comes to social media marketing, one of the key benefits behind the technologies available to us...
May 23, 2019
Short vs. Long-Form Video Ads: Testing the 15-Second Rule
To play a long video ad or not to play a long video ad, that was the question…We’ve been told over...
April 11, 2019
Sizmek Files for Bankruptcy, Reinforcing Google’s Agency Ad Server Dominance
Sizmek filed for bankruptcy last Friday, putting the future for one of Google’s few ad-serving competitors in question.The buy-side ad server...
April 4, 2019
Go-to-Market Strategy: A Digital Advertising Checklist
With a wide variety of digital platforms and channels available, organizing around the right go-to-market (GTM) strategy is challenging. A deep...
April 2, 2019
Facebook Campaign Budget Optimization: What You Need to Know
The world’s powerhouse social network rolled out a variety of updates in 2018, including more interactive ad formats, limitations for advertisers...
February 26, 2019
Advertising on Connected TV: Getting the Best of Both Worlds
As a marketer, utilizing all available channels and tactics efficiently is always the key to any successful advertising campaign. This is...
January 24, 2019
Budget Smarter: 3 Useful Allocation Tactics to Optimize Paid Media Spend
Determining the correct timing and distribution of media budget is often an overlooked optimization lever but (as account segmentation and targeting...
November 15, 2018
Social Media Marketing Tips for the Holidays Q&A (Recap)
We held a live Q&A earlier this week with two of our display and paid social experts -- Kelly Tolle and...
October 25, 2018
The Forgotten Keys to Crafting Successful Social Ads
Members of the paid social team here at The Search Agency are experts at setting up social media ads, launching new...
September 11, 2018
Mastering Cross-Channel Attribution with Campaign Manager
Breaking Free from Last-Click Attribution SEM has a proven track record for delivering ROI by efficiently fulfilling demand and routing traffic precisely...
August 13, 2018
Monday Marketing Digest: Week of Aug. 13, 2018
Every week here at The Search Agency, we round up the latest in digital marketing news. Stay connected with us to...