Paid Social

How Facebook’s New User Privacy Changes Will Impact Your Current Advertising

Over the last week, Facebook has been aggressively addressing user privacy concerns that surfaced during an investigation into Cambridge Analytica, a UK-based data firm, and their use of data to identify and advertise to potential swing voters. In an aggressive sprint to recover from this discovery, Facebook has launched a platform investigation and a bug bounty program, rewarding users that report abuses of data by app developers. While the investigation and problems...