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Tapping influencers to promote your e-commerce brand is arguably one of the most ROI-positive strategies available for Instagram. This summer, Instagram...
With 2.41 billion active monthly users, Facebook is an ideal place to natively showcase products and services to a wide range...
YouTube ads are quickly gaining popularity as a leading advertising platform across the entire consumer decision journey. With a low cost per...
Facebook Changes Ad Targeting Options for Real Estate Ads Earlier this year, Facebook released an announcement in response to Facebook’s ad targeting...
Mankind is at the dawn of an automation renaissance – a glorious new age where we digital marketers can “set it,...
The Path to Purchase When it comes to social media marketing, one of the key benefits behind the technologies available to us...
To play a long video ad or not to play a long video ad, that was the question… We’ve been told over...
Sizmek filed for bankruptcy last Friday, putting the future for one of Google’s few ad-serving competitors in question. The buy-side ad server...
With a wide variety of digital platforms and channels available, organizing around the right go-to-market (GTM) strategy is challenging. A deep...
The world’s powerhouse social network rolled out a variety of updates in 2018, including more interactive ad formats, limitations for advertisers...
As a marketer, utilizing all available channels and tactics efficiently is always the key to any successful advertising campaign. This is...
Determining the correct timing and distribution of media budget is often an overlooked optimization lever but (as account segmentation and targeting...
