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Sizmek filed for bankruptcy last Friday, putting the future for one of Google’s few ad-serving competitors in question. The buy-side ad server...
With a wide variety of digital platforms and channels available, organizing around the right go-to-market (GTM) strategy is challenging. A deep...
The world’s powerhouse social network rolled out a variety of updates in 2018, including more interactive ad formats, limitations for advertisers...
As a marketer, utilizing all available channels and tactics efficiently is always the key to any successful advertising campaign. This is...
Determining the correct timing and distribution of media budget is often an overlooked optimization lever but (as account segmentation and targeting...
We held a live Q&A earlier this week with two of our display and paid social experts -- Kelly Tolle and...
Members of the paid social team here at The Search Agency are experts at setting up social media ads, launching new...
Breaking Free from Last-Click Attribution SEM has a proven track record for delivering ROI by efficiently fulfilling demand and routing traffic precisely...
Every week here at The Search Agency, we round up the latest in digital marketing news. Stay connected with us to...
Since YouTube first began monetizing content in 2007, online advertisers have sought to leverage YouTube’s scale as a platform to drive...
