Paid Social

Engaging the Consumer Journey: Display and Paid Social Audience Targeting

Utilizing display and paid social marketing strategies allows brands to reach a large pool of users beyond the search engine results page -- where most audiences have already evaluated their core brand set and are ready to buy. As marketers constantly push for maximum impact and efficiency, defining the right goals and segmenting display and paid social audiences is paramount achieving success with such full-phase consumer journey marketing initiatives. Deciding which audiences...