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We’ve heard it all before, “SEO is dead,” is perhaps the most common phrase in the industry. It’s something we, as SEO experts have to address on a regular basis, but we are not alone. On the opposite side of digital traditional agencies have been berated with the same negatively for years - “TV is a dying medium” “Print is dead” “All advertising budgets should go to digital marketing” “Traditional advertising agencies no longer have a...

Last week, Google announced that Penguin 4.0 is now a permanent part of the algorithm. This means that it is constantly running rather than being periodically deployed. Penguin initially rolled out in 2012 to root out spammy links, usually links that were purchased from sites with little authority in order to improve rankings quickly. If you have been following Google’s search quality guidelines (http://www.thesempost.com/updated-google-quality-rater-guidelines-eat/) and are focused on building quality and authority so...

Answer Boxes, sometimes called Featured Snippets, are a very useful element of today’s SERPs. Google sees billions of queries every day, and many can best be handled by offering an answer or instructions at the top of the page. Some questions are explicit, like “how to change a tire.” Others are implied, such as “boiling point of water.” In either case, Google determines that a searcher may not need ten blue links...

Most business leaders will tell you that one of the essential ingredients to developing a successful company is accurate information. If a company has a good premise, excellent employees who are motivated and incentivized properly, and accurate information, the likelihood of success is improved immensely. In today’s digital world, analytics is a tool necessary for success. Analytics gives the business the who: who is visiting the site; what: what they are...

It can be hard to believe that just 20 years ago, mobile phones were little more than glorified plastic bricks with shoddy cellular service. Over the course of the past decade, they’ve evolved far past simple calling and messaging devices and have become powerhouses for media consumption. Today, we see them acting as essential players in the lives of people worldwide, with over 64 percent of individuals owning a smartphone in...

The Secret to Success Conventional wisdom suggests that creating high-quality, unique content for your website is key to SEO success. In practice, it’s rarely that simple. You need to present your content in a format that is useful and engaging, which serves the needs of your customers and company. First, you need to determine what impact you want the content to have, like immediate conversions, brand awareness, or lead generation. Then, consider the...

Storytelling has always played an important role in our lives, whether it is from listening to stories from our parents, or from hearing your friends tell you about their crazy lives. We experience these stories from the tones and the way the storyteller emphasizes specific words. The art of storytelling is also important in marketing and advertising, as it can draw out emotions and experiences in a narrative form.  When a...

Local Statistics Local search queries make up a massive part of total searches done online. On average, 6.2 billion search queries per month have had local intent, with 18% of local searches generating a sale within a day. Google’s local 3-packs have high visibility on the search engine results page (SERP), coming in at the top spot for 93% of local searches. These local SERPs have a major influence on consumer decisions,...

Millennials (16-36 years old) and Generation Z (0-16 years old) are your new consumers. These two generations spend a significant amount of time across mainstream social video platforms such as, YouTube, Instagram and Snapchat and prefer to hear recommendations from influencers over traditional advertisements. A survey from Refuel Agency reveal that Millennials spend around 46% of their time on YouTube, Instagram and Snapchat while Generation Z spend around 73% of their...

For years, there’s been an ongoing debate surrounding created vs. curated content within the digital marketing arena. Many have argued that one is better than the other, with creators criticizing curators and vice versa. Some die hard creators believe that curators are just lazy and unoriginal, while advocates of curation feel that creation is a waste of time and money. The truth is, both practices have their benefits and their pitfalls. The...