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Voice search is new, exciting and a bit of a Wild West as consumers and marketers try to figure out what this new paradigm means and how it will change our lives. We here at The Search Agency are looking ahead and asking ourselves, "How will voice search evolve and how will we be using it in five years?" How will voice search change the marketplace? As demonstrated at Google I/O 2017, Google...

Keeping up with content marketing best practices is not an easy feat. In fact, it can be downright ghoulish. You see, as Google has gotten older, it has also gotten wiser to some of the old black hat SEO tricks that so many shady SEO ‘experts’ and misguided marketers used to get away with. Unfortunately, some of these tactics were so widely used that they became the standard and still exist...

Old and clunky websites can be a very frustrating experience, and understandably so for both users and developers, as site “usability” grows ever more complicated. With programming languages evolving, tech companies updating devices and married browsers, and the user attention span getting shorter and more tenuous, getting in front of change can be problematic as the urgency to search less and have more features available instantly at ones’ fingertips grows. This...

Most business leaders will tell you that one of the essential ingredients to developing a successful company is accurate information. If a company has a good premise, excellent employees who are motivated and incentivized properly, and accurate information, the likelihood of success is improved immensely. In today’s digital world, analytics is a tool necessary for success. Analytics gives the business the who: who is visiting the site; what: what they are...

For years, there’s been an ongoing debate surrounding created vs. curated content within the digital marketing arena. Many have argued that one is better than the other, with creators criticizing curators and vice versa. Some die hard creators believe that curators are just lazy and unoriginal, while advocates of curation feel that creation is a waste of time and money. The truth is, both practices have their benefits and their pitfalls. The...

Instagram was a huge topic of discussion when the social media platform announced that it will be rolling out a new brand feature. Many found this to be controversial; Instagram posts only appear on users’ feeds based on an internal relevance score developed by the company. Basically, like Facebook, Instagram follows an algorithm designed to choose which posts you see and, more importantly, which advertisements show up on your feed. Why the...

LOS ANGELES, Calif. – September 24, 2015 – The Search Agency, a leading global online marketing firm and the largest independent U.S. search marketing agency, today announced a partnership with cross-device industry leader, Tapad. The Search Agency will license The Tapad Device Graph™ to provide clients with true cross-device measurement and attribution. Through the partnership, The Search Agency will have access to Tapad’s highly scalable, privacy-safe cross-device data - confirmed by Nielsen...

LOS ANGELES, Calif. – Dec. 16, 2014 – The Search Agency, a leading global online marketing firm and the largest independent U.S. search marketing agency, today released findings from the latest edition of its quarterly report, “The Mobile Experience Scorecard – Print News and Media” which found that none of the most visited print news and media sites scored were able to pass Google’s recommended 5 second load time threshold, however,...

As the Holidays Approach, The Search Agency Report Finds Google PLA Impressions Double - Continued Growth Expected Through End of Year LOS ANGELES, Calif. – Oct. 16, 2014 – The Search Agency, a global online marketing firm and the largest independent U.S. search marketing agency, today released its State of Paid Search Report for Q3 2014, which shows that Bing saw a 55% increase in overall spend, while Google saw a 2%...

The Search Agency Scorecard Finds Average Load Speed Over One Minute on Mobile LOS ANGELES, Calif. – Sept. 25, 2014 – The Search Agency, a leading global online marketing firm and the largest independent U.S. search marketing agency, today released findings from the latest edition of its quarterly report, “The Mobile Experience Scorecard – Restaurants & Catering” that found that the industry is working to align with the most advanced mobile experiences,...