Voice search is new, exciting and a bit of a Wild West as consumers and marketers try to figure out what this new paradigm means and how it will change our lives. We here at The Search Agency are looking ahead and asking ourselves, “How will voice search evolve and how will we be using […]
Google AI Team Channels Simone Giertz If you’re an SEO, in the weeks after the unconfirmed Phantom V wave, you might be calling RankBrain a shitty robot. But what’s really going on? During the later parts of February 2017, we’ve been watching the visibility – via Searchmetrics – drop pretty significantly for a number of […]
If you’ve been following Google’s Webmaster Blog for the past year or two, you’re already aware of Google’s increasing focus on user experience issues for mobile. If not, here’s what you’ve been missing: November 2014: Mobile-friendly label appears in search results February 2015: Google introduces its mobile-friendly testing tool April 2015: Mobile-friendly pages now receive […]
Keeping up with content marketing best practices is not an easy feat. In fact, it can be downright ghoulish. You see, as Google has gotten older, it has also gotten wiser to some of the old black hat SEO tricks that so many shady SEO ‘experts’ and misguided marketers used to get away with. Unfortunately, […]
It can be hard to believe that just 20 years ago, mobile phones were little more than glorified plastic bricks with shoddy cellular service. Over the course of the past decade, they’ve evolved far past simple calling and messaging devices and have become powerhouses for media consumption. Today, we see them acting as essential players […]
Snapchat is now introducing advertisements that could potentially forever change the way people utilize this app. When Snapchat was first created, nobody expected it to blow up into the phenomenon it is today. The app was as simple as could be: Send a photo to a selected person for up to ten seconds, and then […]
Instagram was a huge topic of discussion when the social media platform announced that it will be rolling out a new brand feature. Many found this to be controversial; Instagram posts only appear on users’ feeds based on an internal relevance score developed by the company. Basically, like Facebook, Instagram follows an algorithm designed to […]
An SEO Urges Calm as Another Top-page Ad Appears It’s happened once again – Google has made a major change to the SERP. This time they’ve discontinued right-rail ads and opened the door for a fourth ad at the top of the page. No doubt many SEOs recoiled in horror when they heard the news. […]
This week, Google stopped serving desktop ads along its right rail. The newly available space will primarily serve as inventory for both product listing ads and Google’s knowledge graph. While the top of the SERP will still generally yield three ads, any query that Google deems “highly commercial” will be eligible to trigger four top-of-page […]
Mobile, Machine Learning, and Quality Content, Oh My! Every year, Google changes its algorithm hundreds of times. While most of these changes go unnoticed, some have drastic impacts on the way the search engine serves its organic results. For digital marketers, having a working knowledge of these algorithm changes and the timeline of their release […]
The Search Agency was established to fill a visible gap in the online advertising space. With search engine advertising in its infancy, the agency’s primary purpose was to help marketers address the disruptive impact of search engines on the interaction between buyers and sellers.
