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Posted on November 16, 2017

Articles, Best Practices, Blog, Content, Mobile, SEO

How to Be Ready for Mobile-First Indexation

For over a year, Google has continued to discuss its imminent transition to mobile-first indexation. In an endeavor to make its results more useful, it hopes to primarily use the mobile version of a website’s content to rank pages. When no mobile version is available, Google will continue to assess the desktop version of a website. This change will finally reflect an ongoing change in user behavior: more Google searches taking place on...

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by Tom Fairclough

Posted on June 5, 2017

Articles, Blog, Mobile, SEM, SEO

The Search Agency Predicts the Future of Voice Search

Voice search is new, exciting and a bit of a Wild West as consumers and marketers try to figure out what this new paradigm means and how it will change our lives. We here at The Search Agency are looking ahead and asking ourselves, "How will voice search evolve and how will we be using it in five years?" How will voice search change the marketplace? As demonstrated at Google I/O 2017, Google...

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by The Search Agency

Posted on February 24, 2017

Articles, Best Practices, Blog, Content, Mobile, SEO

Winners and Losers of Phantom V

Google AI Team Channels Simone Giertz If you’re an SEO, in the weeks after the unconfirmed Phantom V wave, you might be calling RankBrain a shitty robot. But what’s really going on? During the later parts of February 2017, we’ve been watching the visibility - via Searchmetrics - drop pretty significantly for a number of sites. This isn’t necessarily abnormal, aside from the dense presence of high authority pages on the most...

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by Dirk Williams

Posted on December 20, 2016

Articles, Blog, Mobile, SEM, SEO

Google Begins Implementation of Mobile-First Indexing

If you’ve been following Google’s Webmaster Blog for the past year or two, you’re already aware of Google’s increasing focus on user experience issues for mobile. If not, here’s what you’ve been missing: November 2014: Mobile-friendly label appears in search results February 2015: Google introduces its mobile-friendly testing tool April 2015: Mobile-friendly pages now receive a ranking boost February 2016: Accelerated Mobile Pages (AMP) show up in Google top stories May 2016: Mobile-friendly testing tool added...

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by Sacha Moufarrege

Posted on October 31, 2016

Articles, Best Practices, Blog, Content, Mobile, SEO

All Tricks and No Treats: 3 Content Marketing Mistakes to Avoid

Keeping up with content marketing best practices is not an easy feat. In fact, it can be downright ghoulish. You see, as Google has gotten older, it has also gotten wiser to some of the old black hat SEO tricks that so many shady SEO ‘experts’ and misguided marketers used to get away with. Unfortunately, some of these tactics were so widely used that they became the standard and still exist...

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by Mary Hayes

Posted on August 15, 2016

Articles, Blog, Content, In the News, Mobile, News, SEO

Content Optimization for a Mobile World

It can be hard to believe that just 20 years ago, mobile phones were little more than glorified plastic bricks with shoddy cellular service. Over the course of the past decade, they’ve evolved far past simple calling and messaging devices and have become powerhouses for media consumption. Today, we see them acting as essential players in the lives of people worldwide, with over 64 percent of individuals owning a smartphone in...

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by Daniel Dell-Cornejo

Posted on June 16, 2016

Articles, Consumer Experience, In the News, Mobile, Social Media

Snapchat Now Using Ads API

Snapchat is now introducing advertisements that could potentially forever change the way people utilize this app. When Snapchat was first created, nobody expected it to blow up into the phenomenon it is today. The app was as simple as could be: Send a photo to a selected person for up to ten seconds, and then it disappears “forever.” Snapchat has now progressed greatly; people can post stories, follow celebrities, use filters...

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by Siena Tauber

Posted on May 20, 2016

Articles, Blog, In the News, Mobile, News, Social Media

Instagram and Influencers: Did the Newest Algorithm Change the Game?

Instagram was a huge topic of discussion when the social media platform announced that it will be rolling out a new brand feature. Many found this to be controversial; Instagram posts only appear on users’ feeds based on an internal relevance score developed by the company. Basically, like Facebook, Instagram follows an algorithm designed to choose which posts you see and, more importantly, which advertisements show up on your feed. Why the...

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by Veronica Yanco

Posted on March 10, 2016

Articles, Blog, Consumer Experience, Mobile, SEM, SEO

Dude, Where’s My SERP?

An SEO Urges Calm as Another Top-page Ad Appears It's happened once again - Google has made a major change to the SERP. This time they've discontinued right-rail ads and opened the door for a fourth ad at the top of the page. No doubt many SEOs recoiled in horror when they heard the news. Sometimes it seems like Google is conspiring to make even our best organic pages difficult to find....

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by Gregory Sidor

Posted on February 26, 2016

Articles, Blog, Consumer Experience, Mobile, News, SEM

How Google’s Right Rail Desktop Ads Removal Will Impact the Future of Search Marketing

This week, Google stopped serving desktop ads along its right rail. The newly available space will primarily serve as inventory for both product listing ads and Google’s knowledge graph. While the top of the SERP will still generally yield three ads, any query that Google deems “highly commercial” will be eligible to trigger four top-of-page ad results. In addition, desktop will now serve three ads instead of two below the fold....

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by Ryan Jamison

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