Campaign Manager, Paid Social / Programmatic Media
The Search Agency is looking for a Manager of Paid Social Campaigns to join its growing Display/Programmatic media team. Our perfect candidate will be an enthusiastic, pro-active, detail-oriented, and hardworking professional and have extensive experience with social ad buying, along with client-facing experience monitoring and reporting on paid advertising campaigns.
You will:
- Plan and manage campaigns on social platforms including Facebook, Instagram, Twitter, YouTube, and Snapchat, working within the native tools on each platform to execute and optimize campaigns.
- Determine set-up, including: testing methodologies, reporting requirements, and optimization requirements, ensuring full impact and efficiency of each campaign.
- Combine data analysis and client feedback to configure, operate and optimize campaigns to meet client objectives.
- Advise on paid social content calendars to guide marketing partners on their paid social strategy.
- Leverage research tools and resources to plan campaign tactics that adhere to client goals and target audience. Research industry benchmarks by platform and client vertical.
- As necessary, build campaigns and ad sets within DoubleClick to traffic ad campaigns across multiple platforms. QA the campaign builds and initial data to ensure successful launch.
- Optimize Display campaigns to meet and/or exceed advertiser goals through copy changes, bid adjustments, and placement testing.
- Brainstorm creative concept ideas and targeting tactics based on best practices for new ad tests
- Communicate weekly progress on all client campaigns and provide insights that highlight the story behind the data.
- Collaborate with Earned Media teams to run Paid Social strategies alongside organic social strategies and content
You should have:
- 1-2 years of experience in social buying, paid media execution, and optimization.
- Knowledge of paid social landscape, including optimization techniques and strategies, bidding models, and ad units across variety of social platforms (Facebook, Twitter, Instagram, YouTube, Snapchat, etc.)
- Experience using Facebook Ads Manager, Twitter Ads Dashboard, Google Adwords, and other major social buying platforms
- Knowledge of web analytics, social analytics and techniques, particularly KPI’s on Facebook and Twitter
- Strong Interest in digital media platforms and technologies, with a desire to keep informed about new trends.
- We’re looking for someone who is passionate about digital marketing and data optimization. You should be always looking for a more-effective or efficient way to get things done.
- Excellent time management and organization skills. Able to set priorities for various tasks, and adapt to those priorities as needed.
- Advanced knowledge of Excel, including pivot tables, VLookup formulas, etc.
- Experience with DoubleClick platforms (DFA, DCM, DDM, DBM, DS) preferred.
- Experience with GA reporting tools a plus.
- Exceptional written and verbal communication skills.
- Analytical thinker who can recognize critical issues and focus attention accordingly.
- A self-starter with a very high work rate—able to get things done without constant input and support. Works well both independently and collaboratively. Enjoys a challenge!
- Positive and outgoing personality, with the professional demeanor and ability to relate well with team members, upper management, clients, and media partners. Impeccable character and high ethical standards.
Who we are:
Who says there’s no such thing as a free lunch? We get them twice a week! You’ll also get a flexible work schedule and the option to work from home every Friday (yes, you read that right). All employees receive full medical, dental, and vision care, along with equity opportunities and the option to contribute to a 401k. We have a fun, casual office culture, with “alternative work spaces,” yoga classes, a zen meditation room, and a kitchen fully-stocked for breakfast and mid-day snacks. We even have a championship softball team!
We are a top-tier online marketing firm, offering internet advertisers a full-service solution for their performance marketing campaigns. As a part of our team, you will be working closely with industry-leading companies and thought leaders in the online space. You’ll be joining a rapidly growing group of smart, dedicated, creative, and energetic people in a casual and upbeat setting.
This position is not currently eligible for sponsorship or 3rd-party candidates
The Search Agency, Inc. is an Equal Opportunity Employer.