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What is Machine Learning and How Does It Affect Search Marketing? Computers have traditionally used a fixed set of instructions, called a program, to calculate inputs into meaningful outputs. Until recently the programs were written almost exclusively by humans. People knew what inputs and output they wanted and would manually teach the machine to perform each step. Machine Learning, often referred to as artificial intelligence (AI), broadly describes computers and machinery that can...

The Machine Learning Market is Alive Machine learning is nothing new, as it turns out. The underlying concepts and foundational technology have existed in various forms for many years. The difference is that we are interacting with AI in our daily lives at rapidly increasing rates. For those of us in digital marketing arena this is an exciting prospect shrouded in mystery. Google’s important algorithm updates are becoming less distinct, less noticeable, and...

Before we began to research this article we had a very clear understanding of what Machine Learning is and what it meant for the search engine industry. Dirk and I have been sharing long conversations about what Machine Learning can do and what it cannot do. Our mutual fear is any piece we published that outlines Machine Learning capabilities will require constant revisions to keep the article up to date. We...

Last week, Google announced that Penguin 4.0 is now a permanent part of the algorithm. This means that it is constantly running rather than being periodically deployed. Penguin initially rolled out in 2012 to root out spammy links, usually links that were purchased from sites with little authority in order to improve rankings quickly. If you have been following Google’s search quality guidelines (http://www.thesempost.com/updated-google-quality-rater-guidelines-eat/) and are focused on building quality and authority so...

Answer Boxes, sometimes called Featured Snippets, are a very useful element of today’s SERPs. Google sees billions of queries every day, and many can best be handled by offering an answer or instructions at the top of the page. Some questions are explicit, like “how to change a tire.” Others are implied, such as “boiling point of water.” In either case, Google determines that a searcher may not need ten blue links...

It can be hard to believe that just 20 years ago, mobile phones were little more than glorified plastic bricks with shoddy cellular service. Over the course of the past decade, they’ve evolved far past simple calling and messaging devices and have become powerhouses for media consumption. Today, we see them acting as essential players in the lives of people worldwide, with over 64 percent of individuals owning a smartphone in...

Millennials (16-36 years old) and Generation Z (0-16 years old) are your new consumers. These two generations spend a significant amount of time across mainstream social video platforms such as, YouTube, Instagram and Snapchat and prefer to hear recommendations from influencers over traditional advertisements. A survey from Refuel Agency reveal that Millennials spend around 46% of their time on YouTube, Instagram and Snapchat while Generation Z spend around 73% of their...

Snapchat is now introducing advertisements that could potentially forever change the way people utilize this app. When Snapchat was first created, nobody expected it to blow up into the phenomenon it is today. The app was as simple as could be: Send a photo to a selected person for up to ten seconds, and then it disappears “forever.” Snapchat has now progressed greatly; people can post stories, follow celebrities, use filters...

Instagram was a huge topic of discussion when the social media platform announced that it will be rolling out a new brand feature. Many found this to be controversial; Instagram posts only appear on users’ feeds based on an internal relevance score developed by the company. Basically, like Facebook, Instagram follows an algorithm designed to choose which posts you see and, more importantly, which advertisements show up on your feed. Why the...