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Last week, Google announced that Penguin 4.0 is now a permanent part of the algorithm. This means that it is constantly running rather than being periodically deployed. Penguin initially rolled out in 2012 to root out spammy links, usually links that were purchased from sites with little authority in order to improve rankings quickly. If you have been following Google’s search quality guidelines (http://www.thesempost.com/updated-google-quality-rater-guidelines-eat/) and are focused on building quality and authority so...

Snapchat is now introducing advertisements that could potentially forever change the way people utilize this app. When Snapchat was first created, nobody expected it to blow up into the phenomenon it is today. The app was as simple as could be: Send a photo to a selected person for up to ten seconds, and then it disappears “forever.” Snapchat has now progressed greatly; people can post stories, follow celebrities, use filters...