Last week, Google announced that Penguin 4.0 is now a permanent part of the algorithm. This means that it is constantly running rather than being periodically deployed. Penguin initially rolled out in 2012 to root out spammy links, usually links that were purchased from sites with little authority in order to improve rankings quickly. If […]
Snapchat is now introducing advertisements that could potentially forever change the way people utilize this app. When Snapchat was first created, nobody expected it to blow up into the phenomenon it is today. The app was as simple as could be: Send a photo to a selected person for up to ten seconds, and then […]
Jessica breaks down Google Webmaster Tools’ new Disvow Links Tools.
Keith takes us through the recent changes to Google Shopping in Adwords, and what advertisers can expect in the near future.
Amy gets technical with the ins and outs of 3rd Party Product Tracking for Google Product Listing Ads and Product Extensions.
In the latest white paper from The Search Agency, our experts take a closer look at five recent developments that have changed the landscape of online marketing, and detail the best practices you’ll need to make your holiday sales season a success.
A new modification of Google’s organic search results risks catching online retailers between a rock, a hard place and, as it turns out, another hard place.
Cashback has been around for a while, but the overt link between cashback and searching is interesting and raises a number of issues for both advertisers and the search engines.
Bing Shopping is the merger of two Microsoft shopping channels: Live Search cashback and MSN Shopping. But this new comparison shopping engine is more than just a combination of two platforms. Read about some exciting new features and opportunities for online merchants to take advantage of the growing interest in Bing.
Great advice on using data from Google Product Search to optimize your advertising performance on paid comparison shopping engines.