Product Feed Management Services

Dynamically distribute feature-rich product ads directly from your internal business feed. The Search Agency precisely maps feed data to all unique e-commerce platforms – including Google, Bing, CSEs, Amazon, Walmart, Overstock, Jet, Facebook, and Instagram – lifting product visibility and relevance throughout the multi-platform digital marketplace. Streamlined management and optimization of thousands of feed elements – titles, product descriptions, colors, pictures, etc. – allows The Search Agency teams to increase sales and valuable engagement by automating a feature-rich brand experience.

Retail Feed Customization and Management

AdWords and Bing Product Listing Ads

Paid Search product listing advertising can increase search clicks 200% over text search ads alone. Your feed, site, and bids are considered by the Google and Bing to determine what search queries trigger your ads so granular feed optimization is paramount to sales performance.

Marketplace Advertising

With over 95 million monthly unique US visitors and fueling over 56% of all search journeys, Amazon must be a core platform in all professional retail strategies. Rakuten, often referred to as 'the Amazon of Japan’, is the largest e-commerce site in Japan and among the world’s largest by sales. All other third-party sellers offering new or used products in a fixed-price online marketplace.

Comparison Shopping Engines

Ensure PriceGrabber, Nextag, Shopzilla, Shopping.com, Ebay, Become, etc. shoppers can easily compare your highlighted price, shipping,and details with other offerings. Optimized CSE feed structures serve feature specific ads that win sales in this highly competitive environment.

Keyword/Ad Customization

Feed Based Keyword Generation

Fill in keyword gaps by indexing active keyword sets against the product feed to identify areas for expansion and optimization

Create Model/SKU Campaigns

Index product feeds to generate complex campaign structures for large volume inventories based off segmented category information and data.

Dynamic Ad Copy

Automatically populate current price, location, and inventory information within search, social, and display ads to reflect real-time offers and brand experiences

Dynamic Ad Extensions

Call information from AdWords business data to populate sitelink extensions with the latest product or service information

Custom Solutions

Various internal business data and reporting modifications available upon request

Dynamic Remarketing

Remarket user-based display ad units segmented by previous site behaviors. Pull in product details like pricing, location, product image, special offers, and other relevant ad elements to performing audience segments familiar with your brand.

How Feeds Can Help Your Business

Feeds Case Studies

Find out how we can improve your feed-based advertising

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