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With mobile-first indexing in full swing and the web being driven primarily by mobile searches, businesses can no longer afford to fall behind with their mobile web presence. Separate mobile subdomains are now largely a thing of the past and ordinary responsive websites may be headed in that direction as well. Truth be told, the title of this article is a trick question. Accelerated Mobile Pages (AMP) and Progressive Web Apps...

Regardless of the products or services you sell on your e-commerce website, an effective content marketing strategy is a great way to market your brand in addition to the products you sell. While having this type of strategy is not something highly regarded as a driving force behind sales and higher revenue, the benefits of including a well-thought out content marketing strategy can stretch beyond what you may think. SEO research...

Mom always said that life’s not fair, and we’ve all learned the hard way that even when we do everything right, things don’t always go our way. Nowhere is this more true than in the world of SEO, where some big corporations can practice old or even black hat SEO and still rank number one. But how? As an SEO agency, it’s our job to advise companies on the best possible ways...

Seasonal content is a crucial aspect for businesses around the globe as many industries rely on the changing seasons, changing weather, holidays and other variations throughout the year to sell their products and services. The benefits of creating seasonal content include connecting with your user base and the various needs they have throughout the year, in-addition to sending valuable refresh signals to search engines indicating you’re actively adding new content to...

Over the course of SEO’s long and ever-changing history, we’ve seen the perceived value of metadata slowly chipped away by Google update after Google update. First it was the meta keywords tag, left dying in the gutter and now barely hanging on as a simple reminder of days long ago. Now, there are indications that title tags and meta descriptions, too, are becoming less important. According to Searchmetrics’s 2016 study of...

Google AI Team Channels Simone Giertz If you’re an SEO, in the weeks after the unconfirmed Phantom V wave, you might be calling RankBrain a shitty robot. But what’s really going on? During the later parts of February 2017, we’ve been watching the visibility - via Searchmetrics - drop pretty significantly for a number of sites. This isn’t necessarily abnormal, aside from the dense presence of high authority pages on the most...

What is Machine Learning and How Does It Affect Search Marketing? Computers have traditionally used a fixed set of instructions, called a program, to calculate inputs into meaningful outputs. Until recently the programs were written almost exclusively by humans. People knew what inputs and output they wanted and would manually teach the machine to perform each step. Machine Learning, often referred to as artificial intelligence (AI), broadly describes computers and machinery that can...

The Machine Learning Market is Alive Machine learning is nothing new, as it turns out. The underlying concepts and foundational technology have existed in various forms for many years. The difference is that we are interacting with AI in our daily lives at rapidly increasing rates. For those of us in digital marketing arena this is an exciting prospect shrouded in mystery. Google’s important algorithm updates are becoming less distinct, less noticeable, and...

A recent MOZ post by Michael King has been making the rounds at The Search Agency. Entitled “The Technical SEO Renaissance: The Whys and Hows of SEO’s Forgotten Role in the Mechanics of the Web,” the piece suggests that many SEOs have been discounting the technological aspect of search. Instead, we’ve hopped aboard the content train, chugg-chugging out blog posts and articles without any regard to the condition of the tracks that...

Segmenting Your Traffic Surprisingly, many companies forget to segment their traffic and sometimes falsely attribute rises or drops in traffic to a sudden loss of something such as search rankings while the main culprit can be something else entirely. In looking at the various reports Google Analytics provides, you can select the organic traffic segment (in addition to many others) at the top to look at traffic coming specifically from search engine...