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With mobile-first indexing in full swing and the web being driven primarily by mobile searches, businesses can no longer afford to fall behind with their mobile web presence. Separate mobile subdomains are now largely a thing of the past and ordinary responsive websites may be headed in that direction as well. Truth be told, the title of this article is a trick question. Accelerated Mobile Pages (AMP) and Progressive Web Apps...

Seasonal content is a crucial aspect for businesses around the globe as many industries rely on the changing seasons, changing weather, holidays and other variations throughout the year to sell their products and services. The benefits of creating seasonal content include connecting with your user base and the various needs they have throughout the year, in-addition to sending valuable refresh signals to search engines indicating you’re actively adding new content to...

Social media interactions are crucial for brands to increase customer engagement as one of the leading factors in brand loyalty and purchase intent. Just this past year, social channels have revolutionized online shopping, customer service, brand engagement and online marketing. Here’s a look at the most popular tools used by social channels, and how these tools can improve your marketing tactics in the upcoming year.   Live Video Perfectly edited videos are no longer...

Most business leaders will tell you that one of the essential ingredients to developing a successful company is accurate information. If a company has a good premise, excellent employees who are motivated and incentivized properly, and accurate information, the likelihood of success is improved immensely. In today’s digital world, analytics is a tool necessary for success. Analytics gives the business the who: who is visiting the site; what: what they are...

The Secret to Success Conventional wisdom suggests that creating high-quality, unique content for your website is key to SEO success. In practice, it’s rarely that simple. You need to present your content in a format that is useful and engaging, which serves the needs of your customers and company. First, you need to determine what impact you want the content to have, like immediate conversions, brand awareness, or lead generation. Then, consider the...

Millennials (16-36 years old) and Generation Z (0-16 years old) are your new consumers. These two generations spend a significant amount of time across mainstream social video platforms such as, YouTube, Instagram and Snapchat and prefer to hear recommendations from influencers over traditional advertisements. A survey from Refuel Agency reveal that Millennials spend around 46% of their time on YouTube, Instagram and Snapchat while Generation Z spend around 73% of their...

Snapchat is now introducing advertisements that could potentially forever change the way people utilize this app. When Snapchat was first created, nobody expected it to blow up into the phenomenon it is today. The app was as simple as could be: Send a photo to a selected person for up to ten seconds, and then it disappears “forever.” Snapchat has now progressed greatly; people can post stories, follow celebrities, use filters...

How to Use Social Media to Forge Bonds between Your Brand and Your Customers In the world of digital marketing, high audience engagement is one of the key indicators of a successful marketing campaign. Whereas a decade ago, direct-mail marketing used to be the only form of communication between a brand and its consumer, the advent of social platforms like Facebook, Twitter, online forums, and blogs have enabled real-time dialogue to develop...

An SEO Urges Calm as Another Top-page Ad Appears It's happened once again - Google has made a major change to the SERP. This time they've discontinued right-rail ads and opened the door for a fourth ad at the top of the page. No doubt many SEOs recoiled in horror when they heard the news. Sometimes it seems like Google is conspiring to make even our best organic pages difficult to find....

This week, Google stopped serving desktop ads along its right rail. The newly available space will primarily serve as inventory for both product listing ads and Google’s knowledge graph. While the top of the SERP will still generally yield three ads, any query that Google deems “highly commercial” will be eligible to trigger four top-of-page ad results. In addition, desktop will now serve three ads instead of two below the fold....