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[vc_row full_screen_section_height="no"][vc_column][qodef_separator type="full-width" color="#e8e8e8" thickness="1px" bottom_margin="32px"][/vc_column][/vc_row][vc_row full_screen_section_height="no"][vc_column width="2/3"][vc_column_text] A Solution for Measuring the Impact of Online Advertising on Offline Sales According to research from Yahoo! and comScore, as much as 92% of purchases occur offline, however most online marketers can only use online conversions to calculate ROI from their search marketing campaigns. In order to measure how search influences both online and offline purchases, multi-channel retailers should consider the role of an online-to-offline attribution...

[vc_row full_screen_section_height="no"][vc_column][qodef_separator type="full-width" color="#e8e8e8" thickness="1px" bottom_margin="32px"][/vc_column][/vc_row][vc_row full_screen_section_height="no"][vc_column width="2/3"][vc_column_text] Integrated Marketing Strategy Yields Online and Offline Success for National Clothing Retailer For marketers, oftentimes online marketing success stems from successfully integrating strategies across multiple channels at once. In this case study, we recount a comprehensive engagement in which we partnered with a client to implement paid search, display marketing, SEO, social, and local campaign integration. Download this case study to learn more about how we...

[vc_row full_screen_section_height="no"][vc_column][qodef_separator type="full-width" color="#e8e8e8" thickness="1px" bottom_margin="32px"][/vc_column][/vc_row][vc_row full_screen_section_height="no"][vc_column width="2/3"][vc_column_text] Improving Search Engine Marketing ROI for a Growing Online Electronics Retail Brand DIY search engine marketing can certainly work for smaller-scale businesses. However, as your brand gains more momentum and your marketing budgets grow, getting the right return on your digital marketing investment becomes a more complex maze to navigate. We helped a maturing online electronics retailer restrategize their SEM efforts to significantly improve ROI. Download this case...

[vc_row full_screen_section_height="no"][vc_column][qodef_separator type="full-width" color="#e8e8e8" thickness="1px" bottom_margin="32px"][/vc_column][/vc_row][vc_row full_screen_section_height="no"][vc_column width="2/3"][vc_column_text] Online Dental Referral Service Sees Significant Lift in Clicks, Conversions, and Revenue Thanks to the Right Data Set In digital marketing, tracking and strategizing off of the right data set can make or break your brand's success. Tracking the right performance metrics is the only way you can truly measure if your various digital marketing efforts are really serving your brand growth, or not. Furthermore, if...

[vc_row full_screen_section_height="no"][vc_column][qodef_separator type="full-width" color="#e8e8e8" thickness="1px" bottom_margin="32px"][/vc_column][/vc_row][vc_row full_screen_section_height="no"][vc_column width="2/3"][vc_column_text] Using SEM to Boost Conversions at Reduced Costs for a Subscription-Based Music Streaming Service Digital, subscription-based products and services are certainly in-vogue as our culture moves further online. For today's digital marketers, what does that shift mean? More competition! We worked with a subscription-based music streaming brand, challenged with implementing a search engine marketing strategy designed to cut through their competition's noise - keeping costs at...

[vc_row full_screen_section_height="no"][vc_column][qodef_separator type="full-width" color="#e8e8e8" thickness="1px" bottom_margin="32px"][/vc_column][/vc_row][vc_row full_screen_section_height="no"][vc_column width="2/3"][vc_column_text] Conversions Double and CPA Decreases 200% for Luxury Apartment Community Management Brand with Optimized SEM Strategy Though the tail-end of the apartment renting process typically occurs offline, these days, apartment seekers absolutely start searching for their new homes online. Search Engine Marketing, as well as a well-designed website, can be powerful lead generation tools - educating potential customers about your brand and apartment availability, as well as...

[vc_row full_screen_section_height="no"][vc_column][qodef_separator type="full-width" color="#e8e8e8" thickness="1px" bottom_margin="32px"][/vc_column][/vc_row][vc_row full_screen_section_height="no"][vc_column width="2/3"][vc_column_text] Custom Home Builder Boosts SEM Campaign Efficiency - Reducing CPA and Growing Spend Capabilities Once a brand's Search Engine Marketing strategy finds its sweet spot efficiency-wise, new opportunities arise for increasing budgets and thereby conversions. We helped a custom home building brand consolidate their previously fragmented digital presence, eventually helping them build campaigns so efficient that they were able to double their monthly SEM budgets. Download this case study...

[vc_row full_screen_section_height="no"][vc_column][qodef_separator type="full-width" color="#e8e8e8" thickness="1px" bottom_margin="32px"][/vc_column][/vc_row][vc_row full_screen_section_height="no"][vc_column width="2/3"][vc_column_text] Luxury Hotel Booking Service Boosts SEM Efficiency - Opening the Door for Added Channel Investment Without a strategic bid strategy in place, investing in Search Engine Marketing can get ridiculously expensive quite quickly. We partnered with a boutique hotel booking service, newly active in the digital marketing arena, facing this exact challenge. Download this case study to learn about how we helped the brand...

[vc_row full_screen_section_height="no"][vc_column][qodef_separator type="full-width" color="#e8e8e8" thickness="1px" bottom_margin="32px"][/vc_column][/vc_row][vc_row full_screen_section_height="no"][vc_column width="2/3"][vc_column_text] Clothing Retailer Adds Product Listing Adds into SEM Strategy, Boosting Conversions While Improving ROI Online shopping has completely and undoubtedly transformed the way customers engage with brands. However, the retailers who can create an equivalent offline experience online of seeing products, comparing prices easily, and so on, are more likely to gain high sales figures. How do you create an experience like that? One solution, which we helped...

[vc_row full_screen_section_height="no"][vc_column][qodef_separator type="full-width" color="#e8e8e8" thickness="1px" bottom_margin="32px"][/vc_column][/vc_row][vc_row full_screen_section_height="no"][vc_column width="2/3"][vc_column_text] Restructuring Search Engine Marketing Campaigns to Boost Efficiency and Sales 75k YoY for a Direct Response Television Company Simply investing dollars into Search Engine Marketing is rarely enough for the channel to turn a significant profit. To really make SEM work for your brand, you need to invest in experts, skilled at not only spending your budget, but efficiently using your dollars to target the right eyeballs,...