Integrated Marketing Strategy Yields Online and Offline Success for National Clothing Retailer For marketers, oftentimes online marketing success stems from successfully integrating strategies across multiple channels at once. In this case study, we recount a comprehensive engagement in which we partnered with a client to implement paid search, display marketing, SEO, social, and local campaign integration. Download [...]
Integrating SEM, SEO and Display Advertising to Boost Conversion Rate 34% Paid search campaigns do not reach their highest potential in a vacuum. In fact, oftentimes the best way to improve paid search campaign performances is by holistically supporting these types of online marketing initiatives with SEO, display advertising campaigns, promotions, and/or initiatives in other online [...]
Clothing Retailer Sees Dramatic Brand Awareness, Engagement, and Conversion Increases Due to Integrating Digital Marketing Efforts These days, customers have become quite saavy. With all the big data available to marketers, customers expect more of their online shopping experiences - they expect personalized, targeted advertising. We helped a national clothing retailer integrate their marketing strategy across SEM, Display Advertising, [...]
Integrating Digital Marketing Channels for Custom Home Builder Generates Highest Lead Counts in Site History Historically, brands have approached their digital marketing efforts in a siloed fashion - working with different teams and agencies to optimize their SEO, SEM, CRO, Display Advertising, and other online efforts individually. However, the more we as marketers and the search engines [...]
The Search Agency was established to fill a visible gap in the online advertising space. With search engine advertising in its infancy, the agency’s primary purpose was to help marketers address the disruptive impact of search engines on the interaction between buyers and sellers.