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[vc_row full_screen_section_height="no"][vc_column][qodef_separator type="full-width" color="#e8e8e8" thickness="1px" bottom_margin="32px"][/vc_column][/vc_row][vc_row full_screen_section_height="no"][vc_column width="2/3"][vc_column_text] Integrated Marketing Strategy Yields Online and Offline Success for National Clothing Retailer For marketers, oftentimes online marketing success stems from successfully integrating strategies across multiple channels at once. In this case study, we recount a comprehensive engagement in which we partnered with a client to implement paid search, display marketing, SEO, social, and local campaign integration. Download this case study to learn more about how we...

[vc_row full_screen_section_height="no"][vc_column][qodef_separator type="full-width" color="#e8e8e8" thickness="1px" bottom_margin="32px"][/vc_column][/vc_row][vc_row full_screen_section_height="no"][vc_column width="2/3"][vc_column_text] Growing Order Volume and Doubling Conversion Rate with Display Advertising Display advertising campaigns can completely transform a brand's online performance. How? By leveraging in- depth data to target and retarget the right consumers, in the right places, with effective and engaging creative. Recently, we helped a national consumer packed goods brand grow its display marketing campaign into its most effective conversion-driving online marketing channel. Download this...

[vc_row full_screen_section_height="no"][vc_column][qodef_separator type="full-width" color="#e8e8e8" thickness="1px" bottom_margin="32px"][/vc_column][/vc_row][vc_row full_screen_section_height="no"][vc_column width="2/3"][vc_column_text] Online Dating Site Sees Huge Conversion and CTR Increases with Display Advertising For marketers, establishing strong brand presence is key to attracting new customers. In this case study, we recount an engagement in which we helped a client, struggling to keep pace in a market laden with sharply increasing CPCs, navigate their way toward success. How? With display advertising! Download this case study to learn...

[vc_row full_screen_section_height="no"][vc_column][qodef_separator type="full-width" color="#e8e8e8" thickness="1px" bottom_margin="32px"][/vc_column][/vc_row][vc_row full_screen_section_height="no"][vc_column width="2/3"][vc_column_text] Integrating SEM, SEO and Display Advertising to Boost Conversion Rate 34% Paid search campaigns do not reach their highest potential in a vacuum. In fact, oftentimes the best way to improve paid search campaign performances is by holistically supporting these types of online marketing initiatives with SEO, display advertising campaigns, promotions, and/or initiatives in other online marketing channels. This case study profiles an engagement where we...

[vc_row full_screen_section_height="no"][vc_column][qodef_separator type="full-width" color="#e8e8e8" thickness="1px" bottom_margin="32px"][/vc_column][/vc_row][vc_row full_screen_section_height="no"][vc_column width="2/3"][vc_column_text] Clothing Retailer Sees Dramatic Brand Awareness, Engagement, and Conversion Increases Due to Integrating Digital Marketing Efforts These days, customers have become quite saavy. With all the big data available to marketers, customers expect more of their online shopping experiences - they expect personalized, targeted advertising. We helped a national clothing retailer integrate their marketing strategy across SEM, Display Advertising, and Social Media channels to provide customers a cohesive, seamless...

[vc_row full_screen_section_height="no"][vc_column][qodef_separator type="full-width" color="#e8e8e8" thickness="1px" bottom_margin="32px"][/vc_column][/vc_row][vc_row full_screen_section_height="no"][vc_column width="2/3"][vc_column_text] How are Fortune 100 Companies Doing on Mobile? The mobile era is booming. According to a recent report by the Pew Research Center, more than half of the adult population owns a smartphone and that rate is continuing to increase. Now, marketers and web developers must take actionable steps to ensure that their websites properly render on mobile devices and provide a mobile-friendly experience to users. To understand...

[vc_row full_screen_section_height="no"][vc_column][qodef_separator type="full-width" color="#e8e8e8" thickness="1px" bottom_margin="32px"][/vc_column][/vc_row][vc_row full_screen_section_height="no"][vc_column width="2/3"][vc_column_text] Is Now the Time to Take Advantage of Branding Opportunities on Facebook? We Give You Our Point of View Facebook introduced a new suite of Premium Ad features at its first annual Facebook Marketing Conference, including Facebook Timeline Profiles for brands and Premium Ads. In our POV we explore how these changes will impact online marketers and discuss best practices for optimizing your social media...

[vc_row full_screen_section_height="no"][vc_column][qodef_separator type="full-width" color="#e8e8e8" thickness="1px" bottom_margin="32px"][/vc_column][/vc_row][vc_row full_screen_section_height="no"][vc_column width="2/3"][vc_column_text] Expand Your Marketing Channels with Google TV Ads Despite the attention online media receives these days (thanks to the ever-growing success of search,social media and mobile marketing), television still prevails as the nation’s media king. Unfortunately, television advertising is infamous for its expensive airtime and costly production rates,making it daunting for many businesses. In 2007, Google caught on to these challenges and developed its own...