A Solution for Measuring the Impact of Online Advertising on Offline Sales According to research from Yahoo! and comScore, as much as 92% of purchases occur offline, however most online marketers can only use online conversions to calculate ROI from their search marketing campaigns. In order to measure how search influences both online and offline [...]
We've Compiled Important Intel on Google's New Cross-Device Tracking System The Search Agency’s paid media experts detail the newest column in the AdWords UI: Estimated Conversions. The new feature allows advertisers to estimate total conversions that come from cross device activity, call traffic, and in-store visits. The Search Agency's POV provides the following information: What is changing? [...]
Your Guide to Google's Universal Analytics Google's Universal Analytics has arrived. In the following white paper, The Search Agency’s SEM experts explore this new offering -- Google's new way to collect and organize data within Google Analytics. Check out this POV for answers to the following questions, What is Universal Analytics? How does Univeral Analytics differ from Google Analytics? What benefits does Universal Analytics provide? [...]
The Search Agency was established to fill a visible gap in the online advertising space. With search engine advertising in its infancy, the agency’s primary purpose was to help marketers address the disruptive impact of search engines on the interaction between buyers and sellers.