Archive

Home / 

[vc_row full_screen_section_height="no"][vc_column][qodef_separator type="full-width" color="#e8e8e8" thickness="1px" bottom_margin="32px"][/vc_column][/vc_row][vc_row full_screen_section_height="no"][vc_column width="2/3"][vc_column_text] A Solution for Measuring the Impact of Online Advertising on Offline Sales According to research from Yahoo! and comScore, as much as 92% of purchases occur offline, however most online marketers can only use online conversions to calculate ROI from their search marketing campaigns. In order to measure how search influences both online and offline purchases, multi-channel retailers should consider the role of an online-to-offline attribution...

[vc_row full_screen_section_height="no"][vc_column][qodef_separator type="full-width" color="#e8e8e8" thickness="1px" bottom_margin="32px"][/vc_column][/vc_row][vc_row full_screen_section_height="no"][vc_column width="2/3"][vc_column_text] We've Compiled Important Intel on Google's New Cross-Device Tracking System The Search Agency’s paid media experts detail the newest column in the AdWords UI: Estimated Conversions. The new feature allows advertisers to estimate total conversions that come from cross device activity, call traffic, and in-store visits. The Search Agency's POV provides the following information: What is changing? What is not changing? When will these changes occur? Who...

[vc_row full_screen_section_height="no"][vc_column][qodef_separator type="full-width" color="#e8e8e8" thickness="1px" bottom_margin="32px"][/vc_column][/vc_row][vc_row full_screen_section_height="no"][vc_column width="2/3"][vc_column_text] Your Guide to Google's Universal Analytics Google's Universal Analytics has arrived. In the following white paper, The Search Agency’s SEM experts explore this new offering -- Google's new way to collect and organize data within Google Analytics. Check out this POV for answers to the following questions, What is Universal Analytics? How does Univeral Analytics differ from Google Analytics? What benefits does Universal Analytics provide? How do I implement Universal Analytics? Download your free copy today![/vc_column_text][vc_empty_space][qodef_button size=""...