Search Marketing Manager – Baltimore, MD

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Search Marketing Manager – Baltimore, MD

Search Marketing Managers are an important member of a team focused on managing and developing search campaigns on behalf of The Search Agency’s clients. Working closely with Account Managers, this position requires someone with a solid foundation in paid-search tactics and strategies, and who excels in client service and analytics. The successful candidate will be a capable project manager and passionate about online marketing, with a strong eye for detail, and the ability to make decisions independently.

You will:
  • Serve as team expert for Search Engine Marketing (SEM). The Search Agency’s tools and technology, account management, and analytics.
  • Manage a book of business consisting of assigned clients’ online search marketing campaigns
  • Be responsible for maintaining work integrity and accuracy
  • Analyze, recommend, and implement improvements to meet client online search marketing ROI/CPA objectives
  • Understand and manage client media-buying cycles, product/service update schedules, online marketing philosophy and goals, and target demographics
  • Produce detailed campaign performance analysis and PowerPoint presentations
  • Create, test, and optimize keywords and messaging to maximize reach, awareness, and new customer acquisition
  • Build relevant account structures to ensure relevant ad copy appears on relevant queries
You should have:
  • 3-5 years of online marketing experience focused on paid search
  • At least 2 years working in a fast-paced, quality-focused environment
  • Highly developed interpersonal and written/verbal communication skills
  • Bachelor’s degree in business, economics, or a related field
  • Strong MS Office skills, particularly Excel
  • Experience working with a paid search bidding and optimization platform
  • Strong analytics experience, including familiarity with an online analytics platform
  • Strong attention to detail and organizational skills
  • The ability to function equally well independently as well as part of a team, and the flexibility to adapt to an ever-changing environment
  • Professional demeanor
  • Passion for marketing and the internet.
It would be great if you had:
  • Experience with AdWords Editor and UI, as well as Bing UI and desktop tool
  • Problem Identifier and solver
  • Experience with DoubleClick Search or DFA
  • Familiarity with Google Analytics, Omniture, or another analytics platform
About Our Benefits:

All employees in our Baltimore office receive full medical, dental, and vision care, along with equity opportunities and the option to contribute to a 401k. We have a fun, casual office culture, in an open environment with plenty of snacks.

 

About Us:

We are a top-tier online marketing firm, offering internet advertisers a full-service solution for their performance marketing campaigns. As a part of our team, you will be working closely with industry-leading companies and thought leaders in the online space. You’ll be joining a rapidly growing group of smart, dedicated, creative, and energetic people in a casual and upbeat setting.

 

The Search Agency, Inc. is an Equal Opportunity Employer.

This position is not currently available for sponsorship or 3rd-party candidates.

 

 

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