May 1, 2019
Google Stops Supporting Pagination Markup – What’s rel=next for SEOs?
Panic gripped the SEO community last month when Google announced not only that it was no longer recognising the rel=prev/next markup,...
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April 24, 2019
5 Hands-On Tips to Improve Your Google Ads Workflow
If you use the Google Ads UI and Editor frequently, you’ve probably noticed several changes over the last year that have...
April 18, 2019
Google is Sunsetting Average Position: What This Means for Advertisers
What is happening? Average position has always been a key metric used by search engine marketers to determine where in the search...
April 16, 2019
The Ultimate Guide to HSTS Protocol
What is HSTS? HSTS stands for "Hyper Strict Transport Security." It was originally called "STS," for "Strict Transport Security," but since it...
April 11, 2019
Sizmek Files for Bankruptcy, Reinforcing Google’s Agency Ad Server Dominance
Sizmek filed for bankruptcy last Friday, putting the future for one of Google’s few ad-serving competitors in question. The buy-side ad server...
April 4, 2019
Go-to-Market Strategy: A Digital Advertising Checklist
With a wide variety of digital platforms and channels available, organizing around the right go-to-market (GTM) strategy is challenging. A deep...
April 2, 2019
Facebook Campaign Budget Optimization: What You Need to Know
The world’s powerhouse social network rolled out a variety of updates in 2018, including more interactive ad formats, limitations for advertisers...
March 25, 2019
Should SEOs Be Disavowing Links? Our Earned Media Team Weighs In
Google’s Webmaster Trends guru Gary Illyes recently reiterated his stance that it’s not necessary to disavow links from suspicious or low-quality...
March 7, 2019
Digital Marketing in the B2B World
Marketing goals are changing rapidly in 2019, influenced by technology, data, consumer demands and consolidated budgets. B2B (business to business) marketing...
February 26, 2019
Advertising on Connected TV: Getting the Best of Both Worlds
As a marketer, utilizing all available channels and tactics efficiently is always the key to any successful advertising campaign. This is...
February 12, 2019
What’s Missing from the New Google Search Console?
Update, 9/11/2019: As of 9/9/2019, Google has officially retired the old Search Console. Unfortunately, not much has changed since we first...