May 31, 2018
Audience Targeting in Primetime
Social media -- and more specifically, Facebook -- plays an integral part in the lives of over one billion people. We...
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Blog
May 31, 2018
AdWords Data Sharing and You: A Perspective
Starting at the end of May 2018, a setting in your DoubleClick account will be automatically switched “on” under your advertiser...
May 24, 2018
Engaging the Consumer Journey: Display and Paid Social Audience Targeting
Utilizing display and paid social marketing strategies allows brands to reach a large pool of users beyond the search engine results...
May 22, 2018
The Search Agency and the GDPR
The EU General Data Protection Regulation (“GDPR”) comes into force on May 25, 2018, and brings with it the most significant...
May 21, 2018
Maximize Your Bing Reach with DSA Campaigns
Keyword targeted campaigns still dominate most search accounts, but dynamic search ads can help marketers efficiently increase traffic with minimum effort....
May 17, 2018
Microsoft Excel and You, the Analyst: Beginner Marketing Applications
Excel serves as a powerful tool for digital marketers, who can use the application to fuel analytical thinking. In my early...
May 16, 2018
Master Facebook Audience Insights to Become a Targeting Genius
Facebook offers a variety of ways to target valuable audience segments for your business. Although many resources on the web provide...
May 10, 2018
Marketing Mix: Cross-Channel Reporting and Executive Dashboards
One of the most important aspects of reporting is the ability to see and analyze an aggregated view of your marketing...
May 9, 2018
Improve Your Performance with Landing Page Personalization
When executing paid campaigns, there are, unfortunately, limits to what you can do to increase conversion rates. You can update ads...
May 3, 2018
Why You Need Brand and Non-Brand Segments for Your Shopping Campaigns
Ask any digital marketer worth their salt and they'll tell you that creating separate campaigns for brand and non-brand media is...
