November 15, 2018
Social Media Marketing Tips for the Holidays Q&A (Recap)
We held a live Q&A earlier this week with two of our display and paid social experts -- Kelly Tolle and...
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November 6, 2018
Social Politics: A Timeline of Hashtag-Worthy Events
Today's the big day! The 2018 midterm elections have become one of the most diverse ever with a record number of women,...
November 1, 2018
Why Aren’t We Ranked No. 1 for Everything? Answers to Help the Boss Get It
How to Explain Search Engine Rankings to C-Levels “Competitors are showing up in front of/instead of us!”“These search results are all negative!”“The...
October 25, 2018
The Forgotten Keys to Crafting Successful Social Ads
Members of the paid social team here at The Search Agency are experts at setting up social media ads, launching new...
October 15, 2018
Digital Diversity: Striving for Equality and Inclusion in Digital and Tech Spaces
The Search Agency is proud to have been a finalist for the new category of “Diversity & Inclusion” during the 2018 Bing...
September 18, 2018
Keyword Inventory: How Much is Too Much?
Keywords are the life and soul of paid search marketing. Historically, we have always wondered about the right set of keywords...
September 11, 2018
Mastering Cross-Channel Attribution with Campaign Manager
Breaking Free from Last-Click Attribution SEM has a proven track record for delivering ROI by efficiently fulfilling demand and routing traffic precisely...
August 30, 2018
The Google Ads UI Change is Coming — Are You Ready?
If you haven’t already, get your affairs in order and begin saying your goodbyes to the old Google AdWords UI. Google...
August 28, 2018
How to Prepare for Google Ads Parallel Tracking
What is Google Ads Parallel Tracking? Google Ads parallel tracking is a feature that Google Ads has rolled out, speeding up site...
August 27, 2018
Monday Marketing Digest: Week of Aug. 27, 2018
Every week here at The Search Agency, we round up the latest in digital marketing news. Stay connected with us to...